Marketing Leader

DLR Group is an integrated design firm with a promise to elevate the human experience through design. This fuels the work we do around the world and inspires our mission to improve the lives of our clients our communities and our planet. If this sparks your interest youre in the right place.

Our K-12educationmarketingteamhas an opening for aMarketingLeaderto support our growing practice. Weoperatewithin a hybrid work model supporting flexibility between office time and work from home. Considering this model this role could be based inany city where DLR Groupoperatesan office.

About K-12 Education at DLR Group

DLR Group is the #1 K-12 education design firm in the world. Our team of educators researchers anthropologists planners architects engineers building performance experts and interior designers draws on evidence-based design to help schools bridge the gap between old and new improving all facets of operations and elevating learning through design. Understanding the rapid pace of technological social and cultural change our K-12 EducationStudio works with schools across the country to navigate it better serving communities and improving students educational experiences and outcomes.

Position Summary

The Marketing Leader guides strategic marketingactivitiesfor ourK-12 educationsector. Theysupport growth and awareness of their sector by promoting its design acumen and value proposition tobuild brand awarenessandenable sales byattractingand engagingprospectiveclients. The Marketing Leader develops calendars and executes the sectors external marketing communications outreach and content strategy across all channels. They also lead and manage other communications professionals.

Whatyou willdo:

• Monitor trends and have an innate understanding of a sector(s)monthperformance and growth outlook to identify and validate new breakthrough positioning and differentiation strategies with sector leadership.

• Manage and mentor a cross-functional marketing media and creative team to achieve brand awareness and maximize market impact driving growth in alignment with sector business plan initiatives.

• Develop annual sector(s) marketing communications plan content strategy and calendar including multi-channel integrated marketing campaigns client-facing award programs project storytelling and marketing asset management.

• Master a creative vision for sector-based content marketing across the firms digital and printchannelselevating storytelling through compelling forms of media.

• Lead development of storytelling and manage sector pages and content at .

• Establish and measure KPIs to track the impact of sector-based marketing campaigns and report on the effectiveness of these efforts to maximize results.

• Identifysystemic red flags and/or improvements to overall marketing metrics and deliverables in designated sectors.

Required Qualifications

• Degree in Marketing Communications English or similar

• 10 years of experience with progressive responsibilities in a Marketing Brand or Communications department preferably in the AEC or design industry

• Experience in effectively communicating with audiences including public and independent K-12 districts and institutions.

• Track recordof tying marketing activity and measurable outcomes toestablishedbusinessobjectives.

• Deep understanding of content marketing strategy and best practices foreffectiveexecution.

• Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills.

• Master of prioritizationand executive stakeholder managementtomaintainfocus onestablishedstrategic direction.

• Growth mindset: the desire to continually improve processes and outcomes.

• Experience and passion for hiring managing and mentoring a high-performing team.

Preferred Qualifications

• Proficiency in Microsoft Suite including PowerPoint and Teams; familiarity with information gathering from a database Deltek VantagePoint preferred.

• Strategic thinking ability to break down complex issues into sizeable actionable pieces.
• Proficiencyin Adobe CreativeSuiteespecially InDesign.

DLR Group is an integrated design firm delivering architecture engineering interiors planning and building optimization for new builds renovations and adaptive reuse projects.

We are 100% employee-owned: every employee is literally invested in our clients success. At the core of our firm are interdisciplinary teams engaged in every step of project lifecycles. Our teams champion true collaboration open information sharing shared risk and reward value-based decision making and proficient use of technology to deliver exceptional design. We are pursuing the goals of the 2030 Challenge the ME2040 and the SE2050 and are an initial signatory of the China Accord and the AIA 2030 Commitment.

Through our values commitment creativity environmental stewardship fun integrity ownership sharing teamwork we elevate the human experience through design together.

DLR Group follows a four-day in-office work model with employees having the flexibility to work somewhere other than the office on Fridays.

We are proud to be an Equal Opportunity/Affirmative Action/M/F/Veteran/Disabled employer.