Strategic Marketing Lead

PNC Marketing is helping shape the future growth of one of the nations leading financial institutions. As a strategic growth engine for the business we bring together data technology insights creativity and customer understanding to build meaningful experiences and deliver measurable impact. Were looking for curious problem solvers collaborative partners and accountable marketers who are energized by the opportunity to help define whats next for marketing and customer growth.

At PNC our people are our greatest differentiator. Were committed to delivering exceptional customer experiences while fostering an inclusive workplace where employees can grow and contribute.

As a Strategic Marketing Lead you will play a key role in shaping and executing strategies that drive customer engagement strengthen our brand and deliver measurable business results.

Potential focus areas may include:

Brand strategy creative development paid media sponsorships or campaign planning
Product growth lifecycle or acquisition marketing
Regional multicultural or segment-based marketing
Marketing operations enablement process or capability-building
Marketing technology personalization customer insights or performance optimization

Responsibilities

Lead the development and execution of integrated customer-focused marketing strategies
Translate business goals and insights into targeted campaigns and go-to-market plans
Partner across Product Analytics Creative and Business teams to deliver multi-channel initiatives

Use measurement test-and-learn discipline and campaign performance insights to refine plans and improve business outcomes.
Define and prioritize strategic roadmaps aligned to business impact
Influence stakeholders and drive alignment through clear data-driven communication
Help identify opportunities to scale best practices across teams channels campaigns or lines of business

What Sets This Role Apart

Ownership across both strategy and execution
Exposure to enterprise-level initiatives in a matrixed environment
Opportunity to shape PNCs market presence through innovative marketing

Qualifications

Strategic mindset with ability to connect marketing to business outcomes
Experience delivering multi-channel marketing campaigns
Strong analytical skills with a data-driven approach
Proven ability to collaborate and influence across teams

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Supports the development and leads the execution of integrated multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising sales content and internal communications. Coordinates and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal compliance finance risk and other key partners. Leads partnership with agencies third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.

Advertising Competitive Advantages Content Marketing Customer Solutions Digital Marketing Marketing Programs Marketing Strategies Negotiation Results-Oriented

Business Acumen Business Data Analysis Collaborating Decision Making and Critical Thinking Effective Communications Effectiveness Measurement Marketing Function Marketing Systems Matrix Management

Roles at this level typically require a university / college degree with 5 years of industry-relevant experience. Specific certifications are often lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

Base Salary: $91000.00 $202800.00

Salaries may vary based on geographic location market data and on individual skills experience and education. This role is incentive eligible with the payment based upon company business and/or individual performance.

Generally this opening is expected to be posted for two business days from 07/10/2026 although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit.

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.