Marketing Intern
Opelika, AL - USA
Department:
Job Summary
The Marketing Intern will support a variety of marketing initiatives including internal communications merchandising materials consumer insights and cross-functional projects. This role provides exposure to brand marketing market research content creation project management and retail merchandising while contributing to meaningful business initiatives.
Key Responsibilities
Internal Communications
Create and publish articles highlighting employee achievements business updates and company initiatives on Bonnies internal communications platform The Vine.
Assist with enhancing employee engagement through new communication features and content.
Merchandising & Point-of-Purchase Support
Support the creation coordination and distribution of in-store signage and merchandising materials.
Assist with the implementation and management of the Point-of-Purchase (POP) ordering platform.
Coordinate signage requests and help maintain merchandising standard operating procedures (SOPs).
Support photo shoot planning organization and project coordination.
Consumer Insights & Market Research
Gather and analyze consumer feedback industry trends and market data.
Assist with survey development and administration using consumer research tools.
Compile findings into recurring consumer insights reports for marketing and business leaders.
Identify opportunities to improve customer engagement and brand awareness.
Marketing Team Support
Participate in weekly one-on-one meetings with the Marketing Manager.
Provide project updates during team meetings and collaborate on key departmental initiatives.
Assist with vendor and partnership coordination.
Support execution of current-year marketing programs and planning for future campaigns.
Perform additional marketing and communications projects as assigned.
Support with event planning coordination and including ordering supplies.
Qualifications
Currently pursuing a Bachelors degree in Marketing Communications Public Relations Business Agriculture or a related field.
Strong written and verbal communication skills.
Strong organizational and project management abilities.
Ability to analyze information and identify key insights.
Proficiency in Microsoft Office particularly Excel and PowerPoint.
Experience with graphic design social media survey tools or content management platforms is a plus.
Self-motivated with the ability to manage multiple projects and deadlines.
What Youll Gain
Hands-on experience with a nationally recognized consumer brand.
Exposure to marketing strategy consumer research retail merchandising and corporate communications.
Opportunities to collaborate with leaders across multiple business functions.
Professional development through project ownership mentorship and presentation experience.
A deeper understanding of how marketing supports a large-scale consumer products business.
Required Experience:
Intern
About Company
Looking to grow a vegetable or herb garden? Bonnie Plants offers a wide selection of garden-ready vegetable plants and herb plants, plus expert gardening tips, planting guides, and growing advice to help gardeners of all experience levels grow successfully.