Marketing Insights Lead, Apple Services

At Apple we dont just build great products we create a kind of wonder that revolutionizes entire industries. Its the diversity of our people and their ideas driving the innovation in everything we do from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. nnWe are seeking a Marketing Insights Analysis u0026 Reporting Lead within Services Marketing to drive holistic and actionable insights across iCloud Creator Studio Apple One News Fitness and Books. This role will translate complex data into clear insights that shape marketing strategy optimize investment decisions and elevate executive understanding of performance.n

In this role you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science Analytics Finance and Marketing teams to ensure consistent measurement clear performance visibility and actionable recommendations. You will establish scalable reporting cadences define KPI frameworks across channels (paid media on-device experiences lifecycle social) and guide the implementation and evolution of advanced measurement approaches including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).nnAs a central connector across teams you will synthesize inputs from multiple data sources to tell a cohesive performance story identify optimization opportunities and support investment decisions across a multi-million dollar marketing portfolio.

Lead end-to-end marketing performance analysis across campaigns channels and initiativesnDefine and standardize KPI frameworks and success metrics across marketing effortsnBuild and maintain scalable reporting systems dashboards and executive-ready presentationsnTranslate complex data into clear insights and strategic recommendations for senior stakeholdersnPartner with Data Science and Analytics teams to develop and evolve MMM and MTA modelsnEstablish a consistent cadence of reporting insights sharing and performance reviewsnIdentify opportunities to optimize marketing spend targeting and channel mixnInfluence marketing planning and investment decisions through data-driven insightsnAct as a central point of contact for marketing budget tracking performance evaluation and investment planningnPartner with Finance and Operations to manage budget allocation cost tracking and performance measurement across lines of businessnOwn regular reviews of marketing performance with channel teams and cross-functional partnersnDrive alignment across teams ensuring a consistent and trusted source of truth for performance measurementn

Bachelors degree in Marketing Business Analytics or a related fieldn7 years of experience in marketing analytics growth marketing performance measurement or a related fieldnStrong analytical capabilities with experience working across large complex datasetsnExperience defining KPIs and building reporting frameworks across multiple marketing channelsnProficiency in data analysis tools (e.g. SQL Excel) and data visualization tools (e.g. Tableau Keynote)nStrong communication skills with experience building executive-level presentations

MBA MS in Data Science or equivalent experiencenExperience in subscription-based or digital services businessesnFamiliarity with MMM and MTA methodologiesnStrong storytelling skills - able to distill complex analyses into clear compelling narrativesnAbility to operate effectively in ambiguous environments and build processes from the ground up