Marketing & Fan Insights Analyst

JOB SUMMARY:The Marketing & Fan Insights Analyst is responsible for developing a deep understanding of Packers fans: who they are what they value and where they are in their relationship with the club. This role translates and presents marketing analytics fan research and customer insights to improve fan engagement optimize marketing performance and support business objectives across the club. The ideal candidate is a strategic highly analytical marketer who combines strong marketing instincts with experimentation marketing technology and a willingness to get deep into execution Responsibilities:Design execute and communicate quantitative and qualitative research to better understand Packers fans and identify opportunities to improve engagement experiences and marketing performance. Develop measurement frameworks KPIs and reporting methodologies to evaluate marketing effectiveness and support strategic Adobe Experience Platform and related marketing technologies to assist in developing segments fan journeys and as strategic partner to internal departments by delivering data-driven insights to inform audience targeting engagement strategies and partnership dashboards visualizations and internal presentations that communicate fan and marketing insights to consumer behavior attitudes demographics and industry trends using panel-based research platforms. Work with the NFL to collect and disseminate findings of the Voice of the Fan Survey to internal and manage data collection platform integrations analytics and market research projects based on business objectives. Assist in developing and executing A/B tests and experiments applying statistical methods to measure impact ROI and strict confidentiality regarding proprietary fan data and organizational other duties as assigned by leadership to support organization-wide QUALIFICATIONS:Bachelors degree in Marketing or related field is preferred. 5-8 years of experience in analytics consumer insights research or related fields. Strong analytical skills and comfort translating data into strategic recommendations and business understanding of experimentation strategy segmentation targeting personalization and lifecycle written and verbal communication skills with strong project vendor organizational and stakeholder management skills. Strong editing proofreading and interpersonal skills required. Must be detail-oriented and set high standards for to interact work effectively across functional groups work alongside and team with others is essential as is the ability to navigate internal resources to generate to move between strategy and execution without relying heavily on large support teams or specialized self-starter with a sense of urgency proven results orientation initiative and an affinity for producing consistently high-quality work and yield in a manner that exceeds expectations. Experience with Adobe Experience Platform including Adobe Analytics Customer Journey Analytics Adobe Target Real-Time CDP is preferred. Experience with Comscore Shareablee Tableau Alteryx and Google Analytics is of SQL R or Python Demands and Work Environment:Ability to sit for extended periods of to walk and stand for extended periods of time throughout the day. Ability to lift and carry up to 50 to reach stoop and lift on a frequent to focus on projects for periods of in a professional office routinely uses standard office equipment. SUPERVISES: This position does not have any supervisory responsibility. SUPERVISED BY: Assistant Director Brand & MarketingWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing and duties and responsibilities may change at any time with or without notice.