Marketing Director

MicroAire Surgical Instruments LLC

As a part of the global industrial organization Marmon Holdingswhich is backed by Berkshire Hathawayyoull be doing things that matter leading at every level and winning a better way. Were committed to making a positive impact on the world providing you with diverse learning and working opportunities and fostering a culture where everyones empowered to be their best.

The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across MicroAires product line: PAL SYNERGY ADIMATE/ADIPURE ENDOTINE SmartRelease ECTR and ScottCare Aermos. This role provides operational leadership for all marketing activities at MicroAire and enhances strategic marketing capabilities within the company. Key responsibilities include: leading annual strategic marketing plan development gathering marketing insights and translating them into new product pipeline overseeing creation and delivery of high-impact marketing and clinical education materials and managing team members with a focus on professional development.

Essential Duties and Responsibilities

• Leads three pillars of Marketing team: Product Management Marketing Communications and Clinical Education & Training
• Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline
• Owns new product launch commercial execution including design and deployment of robust launch toolkits based on understanding of customer user and competitive landscape
• Oversees creation and maintenance of all global marketing communications including digital properties (websites and social media) in-person events (trade shows and labs) and marketing collateral (brochures and demonstration materials)
• Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials
• Nurtures network of Key Opinion Leaders worldwide including existing surgeon trainers and potential new relationships
• Owns the Marketing and Clinical Education department budgets; Evaluates the appropriateness and effectiveness of all areas of spend
• Leads annual process to update five-year strategic plan and define next years marketing objectives
• Builds strategic marketing capabilities within Marketing team to achieve business objectives while fostering a culture that attracts and retains a highly engaged workforce

Education and Experience

• Education Requirements: Bachelors degree required; Masters degree preferred
• Experience Requirements: At least 12 years of relevant professional experience including 6 years in marketing roles and 3 years managing teams/multiple direct reports; previous healthcare or medical device industry experience preferred

Competencies

Competency

Skills

Behaviors

Leadership

Team building
Coaching & talent development
Delegation
Performance management

Leads and integrates Product Management Marketing Communications and Clinical Education into a cohesive team
Develops direct reports through clear expectations coaching and feedback
Builds a culture that attracts engages and retains top marketing talent
Empowers leaders while maintaining accountability for outcomes

Strategic Thinking

Direction setting
Longrange planning
Portfolio thinking
Business alignment

Leads the annual strategic marketing planning process and fiveyear horizon planning
Translates company strategy into clear actionable marketing objectives
Anticipates market customer and competitive shifts and adjusts strategy accordingly
Prioritizes initiatives to maximize enterprise impact

Marketing Excellence

Market & Voice of Customer research
Value proposition definition
Brand and message development
Gotomarket execution

Oversees VOC and market research and ensures insights inform the new product pipeline
Ensures product positioning and messaging resonate with customers and users globally
Drives excellence in launch toolkits collateral digital presence and events
Maintains consistent highquality brand representation across all channels

Commercial Acumen

Budget management
ROI analysis
Investment prioritization
Performance measurement

Owns marketing and clinical education budgets and evaluates spend effectiveness
Makes datadriven tradeoffs to allocate resources against highestimpact initiatives
Measures and communicates marketing effectiveness tied to demand creation
Balances shortterm results with longterm brand and pipeline growth

Work Environment Physical Demands and Protective Equipment

• Primary work environment in office with minimal physical demands. Requires ability to travel and stand for extended periods of time.
• Follows protective equipment procedures for each department. Adheres to medical facility precautions during cadaver labs and surgical procedures. Hep B. vaccine series provided documentation of vaccination or signed declination required.

Schedule Travel Responsibility Special Conditions or Requirements

• Full-time role based in MicroAire office in Charlottesville VA
• MondayFriday 8:00am5:00pm (mandatory core business hours: 9:00am4:00pm)
• Periodic travel up to 20% to medical conferences/trade shows training labs and sales agent meetings required

Following receipt of a conditional offer of employment candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to and please be sure to include the title and the location of the position for which you are applying.