Marketing Copywriter

Salary: $75000 - 95000 per year

Schedule: Monday - Friday I 9:00am - 5:00pm

Hybrid/On-site: 3133 W Frye Rd Suite 525 Chandler AZ 85226

If you love writing storytelling and helping families find the support they need this role might be your next step at Embark Behavioral Health. The marketing team is looking for a Copywriter who can turn real stories clinical expertise and our mission into clear helpful content that families trust. Youll work with clinicians and program leaders to create writing that does more than market Embark. It gives families a place to start healing.

• Writing original content Create first drafts from scratch then use AI tools to refine edit and improve them.

• Interviewing clinicians and families Capture real stories and insights that make our content meaningful and trustworthy.

• Improving website content Update pages based on what families search for what performs well and what needs clarity.

• Owning the content calendar Plan what gets written when it gets written and keep everything moving.

• Repurposing content Turn long pieces into shorter versions for email social press releases and paid ads.

• Protecting privacy Stay within HIPAA and privacy rules; flag anything clinically questionable before publishing.

• Supporting GEO/organic visibility Help create content that AI tools (ChatGPT Google AI Overviews etc.) cite when families search for help.

• Maintaining Embarks brand voice Keep our writing consistent warm and clinically accurate across all channels.

• Editing teammates writing Provide feedback that improves clarity accuracy and storytelling.

• Collaborating across teams Turn requests from programs admissions clinical and marketing into finished copy.

• Reviewing performance Look at whats working whats not and share insights with leadership monthly.

Required:

• 4 yearsof professional copywriting experience with a portfolio demonstrating longform shortform and conversionfocused work.

• Experience Interviewing clinicians and families for source material.

• Handson experience using AI tools daily for research outlining editing and testing. While still drafting original content from scratch.

• Experience writing for multiple audiences with differing emotional needs (e.g. parents teens clinicians referrers).

• Working knowledge of GEO/SEO including optimization tools analytics platforms and Google Search Console.

• Experience writing in complianceheavy environments with strong understanding of privacy accuracy and ethical boundaries.

• Demonstrated projectmanagement ability including managing a content calendar juggling multiple deadlines and coordinating crossfunctional requests.

• Proven ability to publish consistently (weekly cadence) without quality decline.

Preferred:

• Bachelors degree in Journalism English Communications Marketing Humanities Advertising Public Relations or equivalent major involving extensive writing.
• Experience working in Behavioral Health Psychology Healthcare or a related field.

• Medical Dental & Vision Insurance Multiple plan options including PPO and HDHPs with HSA eligibility and company contributions.
• Paid Parental Leave Up to 6 weeks fully paid for exempt employees and 4 weeks for non-exempt.
• Life & Disability Coverage Company-paid life AD&D and long-term disability; voluntary life and optional short-term disability available.
• 401(k) with Company Match Retirement savings with matching contributions after eligibility period.
• PTO & Holidays Competitive PTO accrual plans and paid holidays throughout the year.
• Employee Assistance Program (EAP) Free confidential support for lifes challenges.

Embark is an Equal Employment Opportunity Employer.We are committed to enriching the therapeutic and healing experience we offer through the diversity of our employees and community. We actively seek to recruit and support a broadly diverse staff who contribute to our excellence diversity of viewpoints and experiences and relevance in a global society.

Embark does not discriminate on the basis of race color religion sex (including pregnancy gender identity and sexual orientation) national origin age disability genetic information marital status veteran status or any other protected status under applicable laws. Accommodations are available for applicants with disabilities.