Marketing Coordinator

POSITION TITLE:Marketing Coordinator

REPORTS TO:Senior Director Marketing

SUPERVISION EXERCISED:None

LOCATION:New York NY Preferred

Grade/Class:Grade C Non-Exempt Non-Union

ABOUT THE ORGANIZATION:

ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to the face of rising antisemitism and extremism we protect advocate and educate through a mix of programs and services using the latest innovations and technology andseekto create a world without hate. More at.

PRIMARY FUNCTION:

The Marketing Coordinator plays a pivotal role in driving the organizations footprint by supporting the end-to-end execution of data-driven paid media campaigns across multiple platforms. Serving as a central logistical hub this role collaborates closely with cross-functional internal teams and external agencies to traffic assets and align all deliverables with overarching organizational messaging. By maintaining rigorous operational systems and tracking key performance metrics the Coordinator ensures campaigns are continuously optimized and budgets are effectively managed to meet strategic goals.

Paid Media Execution & Campaign Support

• Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta Google LinkedIn TikTok print email and programmatic).
• Coordinate with internal departments and external agencies to develop and traffic assets set audience targeting and ensure deliverables are on-brand on-schedule and aligned with integrated content calendars.
• Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs such as Never Is Now.

Analytics Reporting & Optimization

• Track analyze and report on key performance metrics (CPA ROAS conversion rates etc.) proactively flagging pacing variances to leadership.
• Apply advertising best practices including A/B testing and audience segmentation to help optimize live campaigns.
• Maintain organized accessible records of campaign performance histories and creative archives.

Cross-Functional Coordination & Operations

• Coordinate the review and approval workflows for paid creative consolidating cross-departmental feedback and overseeing revisions through to final delivery.
• Maintain internal systems for campaign documentation budget tracking and insertion orders.
• Assist in managing external agency relationships and support ad-hoc marketing priorities as needed.

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties and ADL reserves the right to assignadditionaltasks as needed.

Skills:

• Foundational understanding of paid digital media channels. (social media and programmatic platforms);
• Strong analytical skills with comfort working in data and performance reporting;
• Exceptional organizational skills and the ability to manage multiple deadlines simultaneously;
• Clear concise communicator willing to ask questions and drive action;
• Familiarity with project management tools such as Asana or Smartsheet preferred;
• Familiarity with AEO SEO SEM and how paid and organic strategies work in concert preferred;
• Familiarity with managing budgets and tracking spend preferred.

Attributes:

• Committed to contributing to a culture where everyone thrives
• Collaborative team-player with genuine curiosity and an eagerness to learn
• Detail-oriented with the ability to manage multiple priorities simultaneously
• Confidence in receiving and acting on feedback; ability to iterate quickly
• Energized by ADLs mission to fight antisemitism and hate

Work Experience:

• The ideal candidate has experience in a paid media digital marketingadvertisingor marketing operations environment; internship and freelance experience are welcome
• Experience at an advertising or creative agency marketingmediaor nonprofit organization is a plus

Education:

• Bachelors degree or equivalent professional experience

Work Environment:

• ADL is a hybrid environment; this role will require 3 days in the office;
• Additionalhours required as necessary to manage workload during peak campaign periods.

Compensation:

• This position has a salary range of $55000 to $65000. This salary range is reflective of a position based in New YorkNew York. Please note that actual salaries arecommensuratewith experience and reflect the budget for a given position and since ADL has a location-based compensation structure there may be a different range for candidates in other an overview of our total rewards package please visit aims to create a working environment where every employee can thrive professionally.Our mission-driven work is bestaccomplishedin an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races religions nationalities genders LGBTQ individuals people with disabilities and veterans to apply.ADL is an equal opportunity employer. Recruitment hiring promotions and other terms conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age race creed religion color national origin sex sexualorientation gender expression marital status physical or mental disability veteran status or military status or in violation of any applicable Federal state or local laws.

  ADL will ensure that individuals with disabilities are provided reasonable accommodations toparticipatein the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process please contact the People & Culture department at.

  ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act and all other applicable State Local and Federal laws.

  The information in this job descriptionindicatesthe general nature and level of work expected of employees in this classification. It is not designed tocontain or be interpreted as a comprehensive inventory of all duties responsibilitiesqualificationsandobjectivesrequired of employees assigned to this job nor is it to be interpreted as a contract for employment.