Marketing Coordinator

In 1952 Columbus Equipment Company was founded by Bill Early who was known around the world as a legend a true innovator in the heavy equipment industry. Recognized today asOhios Dependable Dealer the companys commitment to employees and unmatched reputation for product support excellence extends across the State of Ohio as well as the Midwest region.

Remaining a family owned business Columbus Equipment has expanded into ten locations and continues to be committed to being the bestthe best equipment the best product support the best customer service and the best overall experience when it comes to purchasing heavy equipment.

We realize that our employees are our most important resource and that our customers are our most important asset. At Columbus Equipment Company our customers are our first priority and we are looking to add team members that will help us build partnerships that will foster success.

Whether youre looking to embark upon a new career or bring a wealth of experience to the table. Columbus Equipment Company is offering attractive benefit packages and compelling career tracks to those in search of a position within our company including but not limited to:

• Health dental and vision insurance
• 401K
• Vacation and PTO
• STD Life and Disability Insurance
• Paid Holidays
• Tailored Training
• Tuition Assistance/Reimbursement
• Succession Pathway

• Plan develop create and publish marketing content across websites social media email paid digital media and other online platforms.
• Conceptualize and design creative assets including campaign graphics sales collateral signage event materials social media graphics email layouts and more.
• Help modernize and maintain the visual identity of CEC and its affiliated brands while ensuring consistent use of brand standards voice messaging and imagery.
• Manage day-to-day website content and updates including landing pages product and service content location information and campaign support.
• Develop implement and monitor email marketing campaigns including audience segmentation layout testing scheduling and performance reporting.
• Manage social media content calendars and publishing; monitor channel activity engagement trends and customer interactions.
• Use analytics and reporting tools to evaluate website email social media search and campaign performance; translate findings into recommendations.
• Plan capture and edit photography and videography for equipment jobsites customer stories company events employee features and marketing campaigns;
• Organize and maintain the companys digital asset library and coordinate with outside creative partners when needed.
• Apply SEO best practices to digital content and support paid search and digital advertising initiatives as needed.
• Coordinate photography and video needs including shot planning asset organization basic editing and collaboration with internal and external teams.
• Prepare production-ready files and coordinate with printers media partners agencies photographers developers and other vendors to deliver projects accurately on time and within budget.
• Partner with internal teams to develop marketing materials and campaigns.
• Support trade shows association events sponsorships branch events and internal communications through promotion signage and collateral development.
• Manage multiple projects and deadlines while maintaining strong attention to detail.
• Perform other duties as assigned by the management team.

• Bachelors degree in marketing graphic design communications or a related field or equivalent professional experience.
• Three to five years of experience in digital marketing graphic design marketing communications or a similar role.
• A portfolio demonstrating strong visual design layout typography and brand application across digital and print work is recommended.
• Proficiency in Adobe Creative Suite particularly Photoshop Illustrator and InDesign; experience with Premiere Pro or other video-editing tools is a plus.
• Working knowledge of content management systems such as WordPress email marketing platforms social media management tools Google Analytics Google Search Console and digital advertising platforms.
• Understanding of marketing fundamentals including brand management content development SEO social media email marketing and digital analytics.
• Strong written verbal proofreading and presentation skills.
• Highly creative organized self-directed and able to manage multiple priorities and deadlines in a collaborative environment.
• Experience in construction heavy equipment agriculture B2B marketing or a multi-location organization is helpful but not required.
• Ability to travel occasionally to CEC locations jobsites and trade shows.

• Must be able to adhere to prolonged periods of sitting at a desk and working on a computer
• Must be able to speak and write English and hear to communicate
• Must be able to lift up to 15 pounds occasionally
• Must be able to use hands to operate office equipment
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Required Experience:

IC