Marketing Content Specialist

About Integrity Marketing Group
Integrity Marketing Group is one of the nations leading independent distributors of life and health insurance products focused on serving the senior market. Founded in 2006 Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network which includes other large insurance agencies located throughout the country that have over 100000 independent agents.

The Marketing Content Manager is responsible for managing and executing Integrity Life & Annuities content strategy go-to-market messaging and digital content ecosystem. This role ensures content accuracy consistency and effectiveness across all internal and external audiences. The Marketing Content Manager will lead the development and execution of content that supports product launches sales initiatives and recruiting efforts while driving engagement across organic and paid channels.

Responsibilities:

• Lead execution of the full content lifecycle including content creation editorial planning and coordination of distribution across channels.
• Develop and manage a centralized content management system (CMS) or library ensuring content is organized accessible compliant and aligned with brand standards.
• Build deep understanding of Integrity Life & Annuities products target audiences and distribution channels to create clear compelling and compliant content that supports business growth.
• Own social media strategy and execution including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
• Create manage and execute content supporting go-to-market strategies marketing campaigns sales enablement and key business objectives ensuring accuracy consistency and quality (35%).
• Manage and distribute multi-channel content (email social media sales materials) ensuring all messaging is audience-focused compliant and drives engagement and growth (25%).
• Establish governance taxonomy workflows and version control for the CMS to maintain content integrity accessibility and compliance (15%).
• Partner cross-functionally with internal teams to manage content workflows approvals and ensure timely and accurate delivery of initiatives (15%).
• Perform additional duties as assigned (10%).

Requirements:

• 2 years of experience in marketing communications or related functions.
• Bachelors degree from four-year College and 2 years related experience and/or training; or five to seven years related experience and/or training; or equivalent combination of education and experience.
• Must display Core Values.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Ability to manage priorities and operate in a fast-paced environment.
• Ability to support marketing advertising and program execution at both strategic and tactical levels.
• Strong service mindset and ability to build relationships with internal stakeholders and field partners.
• Understanding of annuity and life insurance concepts preferred.
• Prior experience of operating and/or managing a content management system preferred.

Critical Success Factors:

• High accuracy and timeliness of marketing program information.
• Exceptional understanding of grammar rules with strong attention to detail.
• Excellent communication skills with internal/external members to accomplish organizational objectives/goals
• Strong cross-functional collaboration that enhances program performance.
• Ability to manage concurrent tasks and maintain organized processes.
• Ability to self-start and take initiative on workload priorities.
• Strong collaborative mindset and ability to build relationships with internal stakeholders and field partners.

About Integrity

Integrity is one of the nations leading independent distributors of life health and wealth insurance products. With a strong insurtech focus we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why Because we put our people first! At Integrity you can start a new career path at company youll love and well love you back. Were proud of the work we do and the culture weve built where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas Texas Integrity is committed to meeting Americans wherever they are in person over the phone or online. Integritys employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information visit .

Integrity LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability veteran status or any other characteristic protected by federal state or local addition Integrity LLC will provide reasonable accommodations for qualified individuals with disabilities.