Marketing Content & Communications Specialist

Lets Drive New Way Fearlessly Forward!

Continuing to move Fearlessly Forward New Way Trucks was founded in 1971 in Scranton IA. Today New Way Trucks has multiple refuse production and parts facilities throughout Iowa and Mississippi with equipment operating in all 50 states as well as Canada Latin America Asia and beyond. We combine small town values with cutting-edge technology to deliver excellence in heavy manufacturing. Come build your future with us at New Way Trucks apply today!

We are looking for a Marketing Content & Communications Specialist to help tell the New Way story support product launches strengthen dealer communications and translate technical product information into clear customer-focused marketing content. This position will support website content social media email campaigns sales collateral dealer communications product brochures case studies press releases trade show materials and product launch messaging. The original position summary emphasized storytelling for New Ways refuse collection equipment technical content translation dealer communications and collaboration with engineering sales product management customer support and dealer development.

Your Role in Our Mission:

• Develop and manage content for New Ways website email campaigns social media channels digital advertising and printed marketing materials.
• Create product brochures spec sheets sales collateral case studies customer success stories press releases blog articles video scripts and dealer-facing communications.
• Support new product launches by developing coordinated messaging and marketing materials across multiple platforms.
• Partner with engineering and product management to ensure technical accuracy and consistency in product communications.
• Translate product features specifications and technical concepts into clear value-based messaging for customers dealers and sales teams.
• Maintain and update website content using the companys content management system.
• Assist in developing dealer marketing resources sales enablement tools product training materials and launch communications.
• Coordinate photography video production and graphic design projects with internal and external creative partners.
• Manage editorial calendars and content schedules to support campaigns launches trade shows and strategic initiatives.
• Apply SEO and digital marketing best practices to improve visibility and engagement.
• Monitor content performance and recommend improvements based on analytics engagement and business objectives.
• Ensure all content reflects New Ways brand standards voice product quality and commitment to innovation.
• Support trade shows customer events dealer meetings and product demonstrations through pre-event on-site and post-event content needs.
• Stay informed on industry trends customer challenges competitive products and emerging technologies in refuse waste environmental services commercial vehicle and heavy equipment markets.

To Perform this Job Successfully:

• Bachelors degree in Marketing Communications Journalism English Business or related field preferred.
• 37 years of experience in content marketing marketing communications digital marketing journalism product marketing or related work.
• Strong writing editing proofreading and storytelling skills.
• Ability to translate technical product information into clear compelling customer-facing messaging.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience creating content for websites social media email campaigns sales collateral brochures and product communications.
• Working knowledge of SEO digital marketing social media and content performance analytics.
• Experience with content management systems Microsoft Office and marketing platforms.
• Experience with Adobe Creative Suite Canva video editing tools or similar platforms preferred.
• Experience in manufacturing heavy equipment commercial vehicles truck equipment dealer networks municipal equipment or industrial/B2B marketing strongly preferred.

Why New Way Trucks

• Midwest Values: Integrity hard work and community from the core of our operations.
• Innovation at Heart: We are committed to staying ahead of the curve and continually investing in technology and our people.
• Competitive Benefit Package: We offer a wide array of benefits including: annual bonus potential insurance (life medical dental vision paid holidays PTO 401(k) with matching contributions and tuition reimbursement. We provide our employees with a smoke-free drug-free workplace.

Are you ready to build your future with New Way Apply now!

This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.

This company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of and will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity age disability genetic information status as a protected veteran or any other protected category characteristic or trait under applicable law. If you require reasonable accommodation in the application process please contact Human Resources at

Required Experience:

IC