Marketing Communications Strategist

Job Description:

The Marketing Communications Strategist serves as the strategic communications lead responsible for strengthening ITW Weldings industry voice through proactive public relations thought leadership and strategic storytelling. This role builds and maintains trusted relationships with trade publication editors and industry media positioning Miller as the preferred source for industry expertise innovation and customer success stories.

This role serves as the primary point of contact between ITW/Miller and key industry media developing annual editorial strategies coordinating public relations activities across business divisions and translating complex technical information into compelling stories that resonate with customers industry influencers and the marketplace.

In addition to leading Public Relations efforts this individual provides strategic copywriting support for product launches campaigns executive communications and marketing initiatives ensuring a consistent and compelling voice across all channels.

Key Responsibilities

Strategic Communications & Public Relations

• Serve as Millers primary communications contact for trade publications editors journalists and industry media.

• Build long-term relationships with key trade publication editors to strengthen Millers visibility and reputation within the welding and industrial markets.

• Develop and maintain annual editorial calendars aligned with business priorities product launches seasonal themes and industry trends.

• Proactively identify opportunities for earned media thought leadership executive visibility customer success stories awards and speaking engagements.

• Collaborate with Brand Product Management Sales and divisional marketing teams to uncover stories worth telling.

• Coordinate all public relations activities across Miller divisions to ensure a consistent brand voice and maximize editorial opportunities.

• Develop and execute an annual enterprise Public Relations strategy aligned with business priorities product launches corporate initiatives and industry trends.

• Measure and report on PR effectiveness editorial placements media engagement and share of voice.
  

Thought Leadership & Story Development

• Identify emerging industry trends and translate them into thought leadership opportunities.

• Partner with internal technical experts to write press releases articles customer stories and business case studies.

• Position Miller experts as trusted industry voices through proactive media engagement.

• Develop compelling narratives that reinforce Millers leadership in innovation safety automation and welding expertise.

• Develop relationships with industry associations trade organizations and media partners to expand Millers visibility and influence
  

Copywriting & Marketing Content Development

• Develop compelling messaging that supports product launches campaigns digital experiences executive communications and customer engagement.

• Ensure a consistent brand voice across all written communications.

• Partner with Creative Services to deliver integrated campaigns across digital print social and video.
  

Technical Product Storytelling

• Learn the products applications industry terminology and competitive differentiators well enough to write about them accurately.

• Turn complex product information into benefit-driven messaging for external and internal audiences.

• Write product-focused content that connects features benefits applications and customer value.

AI Tools & Process Improvement

• Use AI tools to support ideation drafting editing and research while applying judgement around accuracy confidentiality and brand alignment.

• Stay current on emerging AI capabilities and apply them to improve content workflows.

• Manage projects timelines feedback loops and deliverables using project management and marketing technology tools.

Qualifications

• Bachelors degree in Marketing Communications Journalism Public Relations English or related field.

• 5 years of experience in Public Relations Corporate Communications Marketing Communications Journalism or Content Marketing.

• Strong writing portfolio with examples across marketing copy campaign messaging social media PR writing or technical product communications.

• Excellent writing editing proofreading and storytelling skills with the ability to communicate complex information clearly.

• Experience writing for multiple channels including digital social print PR web and campaign materials.

• Experience developing and executing Public Relations strategies and building relationships with trade publications editors journalists or industry media strongly preferred.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Experience using AI writing research or productivity tools preferred.

• Manufacturing industrial B2B technical product or skilled trades industry experience a plus.

Key Competencies

• Copywriting and editing skills

• Excellent written and verbal communication

• Technical curiosity and ability to learn complex subject matter

• Brand voice and audience awareness

• Storytelling and message development

• Attention to detail and commitment to accuracy

• Public relations and media relationship management

• Cross-functional collaboration

• Sound judgment and confidentiality

• Adaptability and continuous learning

• Responsible use of AI and emerging tools

• Ability to manage multiple deadlines and priorities

Reporting Structure

This role sits within Creative Services and reports to the Senior Creative Services Manager. As the organizations strategic communications lead this position partners closely with Product Management Engineering Sales Brand Divisional Marketing teams Leadership and external partners to develop and execute enterprise communications that strengthen Millers (ITW Welding where appropriate) market presence and industry leadership.

ITW is an equal opportunity employer. We value our colleagues unique perspectives experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer ITW is committed to equal employment opportunity and fair treatment for employees beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race color sex gender identity sexual orientation religion national origin age disability protected Veteran status or any other characteristic protected by applicable federal state or local laws.