Marketing & Communications Specialist

We are seeking a dynamic Marketing & Communications Specialist to support a growing engineering and technology organization located in Sacramento. This role is responsible for driving brand awareness demand generation and strategic messaging across digital and traditional channels. The ideal candidate will own the companys external voiceleading social media website content PR coordination and event executionwhile developing campaigns that strengthen market presence and generate qualified pipeline.

This position is ideal for a creative strategic communicator who excels at translating complex technical solutions into clear compelling content that resonates with diverse audiences.

• Location: Sacramento downtown (parking is provided)
• Salary: $80K-$100K per year (DOE)
• Role: Temp to Hire
• Schedule: Onsite 4 days Fridays are remote

Key Responsibilities

• Lead integrated marketing strategy and campaigns that drive brand awareness engagement and qualified pipeline growth across digital channels.
• Develop high-quality contentincluding thought leadership blogs case studies white papers and executive messagingwhile translating complex topics into clear compelling narratives.
• Manage the companys LinkedIn presence website content and overall brand voice to ensure consistency SEO optimization and audience growth.
• Oversee PR media relations announcements and industry visibility efforts including press releases outreach and coordination with agencies or publications.
• Plan and execute events webinars and conferences while supporting internal teams with presentations pitch materials and aligned messaging.

Key Qualifications

• Proven experience in marketing and communications ideally within energy technology or infrastructure sectors with a strong track record in digital demand generation.
• Expertise managing LinkedIn and other social platforms for business growth supported by strong writing editing and storytelling capabilities.
• Proficiency with website CMS tools (WordPress Webflow) foundational SEO principles and the ability to translate technical concepts into accessible compelling content.
• Hands-on experience with marketing automation and CRM systems such as HubSpot or Salesforce plus familiarity with analytics tools including Google Analytics and LinkedIn Analytics.
• Strong project management and event planning skills with the ability to coordinate campaigns timelines and cross-functional initiatives with precision.