Marketing Communications Manager

About the Voith Group

The Voith Group is a global technology company. With its broad portfolio of systems products services and digital applications Voith sets standards in the markets of energy paper raw materials and transport & automotive. Founded in 1867 the company today has around 20700 employees sales of 4.8 billion and locations in over 60 countries worldwide and is thus one of the larger family-owned companies in Europe.

Voith US Inc. is hiring for:

Marketing Communications Manager
York PA (hybrid)

Reasons youll love working here:
Flexibility with Work/Life Balance
Competitive Compensation and Benefits Package
401K with generous company match
Climate-Neutral Footprint Worldwide
Tuition reimbursement

Summary

Strengthen the awareness of Voith brands products and services across North America through strategic marketing communications initiatives. Lead planning development and execution of integrated marketing communications programs aligned with global strategy and regional business priorities. Partner closely with regional leadership sales teams SMEs and global communications team to drive brand visibility customer engagement and lead generation.

Responsibilities

Strategic marketing communications

• Develop and execute integrated marketing communications programs supporting business growth objectives.
• Serve as the primary regional liaison with Global Group Communications and the Solutions Portfolio team to ensure alignment of messaging branding campaigns and priorities.
• Provide strategic communications counsel to regional leadership and operating units to strengthen brand positioning and market presence.
• Ensure consistent application of corporate identity branding and messaging standards across all communications channels and materials.
• Collaborate with internal stakeholders and external agencies to develop marketing collateral promotional materials advertisements newsletters and digital content.

Campaign management & content strategy

• Lead regional rollout and execution of product service and project campaigns across paid shared and owned channels.
• Contribute to newsroom/editorial planning process.
• Adapt global campaigns messaging and value propositions for regional audiences market conditions and customer needs.
• Develop compelling audience-focused content that supports awareness engagement lead generation and sales funnel growth.
• Support social media strategy including organic and paid campaigns.
• Measure and report campaign performance audience insights and effectiveness using CRM analytics and digital tools.

Customer experience & digital engagement

• Support trade shows exhibitions and events
• Ensure brand consistency across customer touchpoints including websites digital assets brochures presentations and trade show materials.
• Contribute to newsroom/editorial planning process.

Required Skills/Abilities -

• Strong writing editing storytelling and presentation skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strategic thinker with strong organizational and project management skills.
• Familiarity with digital marketing social media strategy content marketing and analytics.
• Experience managing agencies vendors and external partners.
• Proactive collaborative and detail-oriented with strong problem-solving skills.
• Proficiency in Microsoft Office; Adobe Creative Suite experience a plus.

Education and Experience -

• At least 10-12 years working experience in marketing or integrated marketing communications within a global company or agency environment (B2B a plus).
• Bachelors degree in marketing communications or related field preferred.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels
• Experience working within global organization and cross-functional teams.
• Experience with CRM and marketing automation platforms (Salesforce HubSpot preferred).

Voith US Inc. is an EEO/AA/VEVRAA compliant Federal Contractor and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or any other classification protected by federal state or local law. We welcome everyone to apply especially those individuals who are underrepresented in the industry including people of color LGBTQI community women individuals with disabilities (both seen and unseen) Veterans people of any age or family status. We embrace the competitive advantage that diversity brings and we strive to create a working environment that is inclusive of thought and talent.