Marketing Communications Manager

WHO WE AREAt Seaman Corporation we are dedicated to creating and supplying quality high-performance fabrics that protect our planet our people and our customers. From humble beginnings in 1949 to a multi-million-dollar organization this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics supplying products to customers around the Seaman Corporation associate plays a valuable role in our companys continuous growth. We believe by investing in the right people and resources we can drive sustainable growth across the entire Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems geomembrane liners truck tarps architectural structures and much more. We work exclusively with authorized fabricators designers consultants engineers and installers for quality solutions start to WE OFFERCompany performance bonus in addition to base salaryFlexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)Professional development opportunities including tuition reimbursement course training and networkingA competitive benefits package including medical dental vision 401(k) with company match paid time off (PTO) volunteer time off (VTO) and paid holidaysFun and engaging activities including department outings holiday parties and our annual company-wide dinnerSeaman Corporation is seeking a Marketing Communications Manager to join our Commercial team! This position will report to the Sr. Strategic Marketing Manager in Wooster SUMMARYThe Marketing Communications Manager is responsible for leading the development and execution of integrated B2B communications strategies for our commercial roof manufacturing and design business. This role is responsible for building brand authority supporting the sales pipeline and engaging key audiences including contractors architects specifiers and commercial building owners among many others. The ideal candidate understands the building products industry and knows how to communicate complex product value in compelling channel-appropriate DUTIES AND RESPONSIBILITIES include the following. Other duties may be and execute integrated B2B marketing communications plans that support brand growth demand generation and customer retention across target brand voice and messaging consistency amongst all channels including digital print social media email and PR. Oversee the creation of compelling content such as press releases newsletters website copy case studies and sales collateral. Develop technical and commercial content such as product spec sheets tech bulletins white papers AIA/CEU presentations and campaign planning media strategy and creative execution from concept through measurement and reporting. Establish campaign KPIs monitor analyze and optimize based on performance data. Develop and coordinate trade show strategy and manage resources to ensure successful participation in industry and manage the brands B2B website as a primary lead generation and specification resource overseeing UX enhancements content strategy product page updates analytics and with product sales and leadership teams to support go-to-market co-marketing opportunities to build relationships with customers that enable successful growth relationships with external agencies vendors and media contacts. Manage the marketing communications budget and allocate resources duties as QUALIFICATIONSBachelors degree in Communications Marketing or related Business degree.5 years of related marketing experience or equivalent combination of education and with marketing tools such as HubSpot Salesforce Google Analytics or similar platforms. Familiarity with SEO best practices and digital content strategy. Excellent project management skills with the ability to manage multiple priorities simultaneously. Experience leading cross-functional corporate teams and managing agency and other external Standard for all rolesTo perform the job successfully an individual should be aligned with our company values and demonstrate the following competencies:Do Whats RightSafety: Safety is our priority and everyones responsibility. If you see something unsafe you are called to say Focus: We are in business for the customer. Our (internal and external) customers deserve our focus and we can create solutions that solve their : Our words and actions reflect our values and we hold respect for all TogetherCollaboration: We must share openly with one another listen actively and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground. Teamwork: We will trust the person and attack the SolutionsEntrepreneurism: Act with a spirit of entrepreneurism challenge the status quo and find innovative solutions to our obstacles. Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the : At the end of the day results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the RESPONSIBILITIES: NoTRAVEL REQUIREMENTS: Approximately 10%