Marketing Communications Manager

The Brand Strategy & Activation Manager for Ecolab Pest Elimination drives integrated marketing communications that strengthen the brand and deliver measurable business impact. This role owns the development of brand narrative and messaging frameworks ensures cross-channel alignment and leads campaign planning and activation across priority initiatives.

Working in a matrixed environment the manager partners closely with Marketing Sales Operations HR Training and enterprise teams to activate customer-focused strategies improve effectiveness across channels and optimize performance through measurement and insights.

Key Responsibilities

• Brand Strategy Narrative & Governance: Define and evolve brand strategy including messaging/narrative frameworks guidelines and governance to ensure consistent high-quality storytelling across channels

• Integrated Campaign Planning & Activation: Build and execute integrated campaigns from strategy through activationpartnering cross-functionally to deliver content development collaboration and execution.
• External Channel Strategy & Management: Oversee external channel strategy and execution including web site social media tradeshows and customer newsletters ensuring strong content quality and channel discipline. Guide SEO/SEM strategy as part of an integrated channel approach.

• Measurement Optimization & Insights: Establish and monitor KPIs; translate results into actionable insights that improve engagement conversion and ROI.

• Tradeshow & Experience Activation: Oversee enterprise tradeshow strategy and activation for Pest Elimination partnering with enterprise teams to deliver cohesive experiences and supporting content creation.

• Stakeholder Leadership & Cross-Functional Partnership: Serve as a strategic partner across key stakeholder groups (Marketing/Sales/Ops/HR/Training) to ensure alignment and effective activation across the customer journey.

• People management: Lead and develop the Brand Strategy & Activation team; set priorities coach performance and build scalable ways of working.
• Operational Excellence: Own or oversee elements of budget/invoice management and analytics tied to brand activation work.

Required Qualifications

• Bachelors degree in Marketing Communications Digital Media or related field.
• 8 years of experience in integrated marketing communications and/or digital marketing communications (B2B and/or enterprise/global experience preferred).
• Demonstrated experience building brand messaging frameworks ensuring cross-channel consistency and leading campaign activation.
• Strong understanding of core digital channels and performance drivers (e.g. SEO/SEM social content marketing).
• Strong writing editing and storytelling skills.
• Proven ability to translate marketing KPIs into business impact and optimization actions.
• Ability to manage multiple priorities and stakeholders in a fast-paced matrixed environment.

Preferred Qualifications / Skills

• Experience with CMS platforms marketing automation tools and analytics dashboards.
• Experience supporting end-to-end digital campaign planning and execution.
• Experience leading integrated tradeshow/experiential activations and enterprise partner coordination.
• Familiarity with value proposition work VOC inputs and stakeholder management for commercialization support (noted as part of strategic communications leadership for Pest Intelligence).

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.

If you are viewing this posting on a site other than our Ecolab Career website view our benefits at Customer Requirements Notice

To meet customer requirements and comply with local or state regulations applicants for certain customer-facing roles may need to:

- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.

- Be fully vaccinated for COVID-19 including a booster if eligible unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.

Americans with Disabilities Act (ADA)

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as to comply with applicable laws. If you have a disability and require accommodation assistance in this application process please visit the Recruiting Support link in the footer of each page of our career website.