Marketing Communications Manager

This position is accountable for leadingthemarketingcommunicationteamfor the General Industrial division inNorth Americacreatingand executing strategic communication plans in support ofidentifiedsegmentsproductsand work of this rolewillultimatelydriveprofitable growth market share consumerawarenessand brand additionthis positionis responsible forcommunicatingour competitive product& segmentstrategy.

Key Responsibilities Include:

• Collaborateand strategizewithsegmentleadership to create and execute marketing communication plans in support of growth and business objectives
• Partner with Product Leadership toenhance and elevate productmarketingthrough traditional and digital channels
• Develop external communicationsby workingwith the Product Managers Marketing Directors Webteam and Agency partners to develop communications strategiesdeterminetacticsestablishcontent define metrics for success evaluateresultsand provide recommendations for the vehicles include:
• Marketing Automation campaigns targeted to customers active prospects and potential leads
• PR initiatives WebsitesSocial Media and Printed Collateral
• Developdigital marketing strategies to supportthe identificationnurturing and activationof sales leads- accelerating progress through the sales funnel
• Establish and direct strategies for social media engagement-including content developmentpaid campaignsand monitoringkey metrics
• Partner with UX Team and segment leadership to developcustomer journey maps foridentifiedcustomer groups
• Leadactivities supporting annualNational SalesMeeting- including meeting structure content development andin person &virtual sessionlogistics
• Responsible for the development and implementation of all industry trade showsthrough partnership with segment leadership
• Develop brand strategies for key product lines & manage brand registration/renewal process for active product lines
• Lead NA communications team is supporting business needsasidentifiedin communications planning process
• Supervisionand developmentof3Marketing Specialists to include: cross training skills developingback-upoptions for covering responsibilities as needed prioritization of responsibilities continuous process improvements in all aspects of Marketing Communications

Competencies & Skills:

• StrongVerbal andWrittenCommunication
• Strategic Mindsetand ability to prioritizerequests
• Ability to navigate a matrixed organization
• Working Knowledge of Key Marketing Tools
• Problem Solving & Critical Thinking
• Initiative & Persistence

Minimum Requirements:

• Must have a College Degree or equivalent
• Must have five (5)years ofB2Bsegmentmarketing or communicationsexperience

Preferred Requirements:

• Have a Bachelors and/orMasters Degreein a business or marketing field
• Have five (5) years of management in Industrial coatings segment marketing or management