Marketing & Communications Director of Visual Communications

Position SummaryLead the Universitys Visual Communications team overseeing the strategic development and execution of Sacred Heart Universitys visual brand across print digital multimedia environmental and interactive experiences. Responsible for ensuring a consistent and compelling brand identity through graphic design user experience (UX) digital design photography video motion graphics and emerging visual technologies. Partner with marketing communications enrollment advancement and academic affairs to create engaging user-centered experiences that strengthen awareness reputation and affinity for the Duties & ResponsibilitiesDirect the Universitys Visual Communications department providing strategic leadership and oversight of all visual communications including graphic design digital design user experience (UX) photography videography livestream production motion graphics environmental graphics signage print production multimedia and creative the development implementation and evolution of the Universitys visual identity ensuring consistent application of Sacred Heart Universitys brand standards across all print digital environmental and experiential the creative direction production and quality of all University visual assets including publications websites digital marketing campaigns social media graphics advertising presentations photography video campus signage event branding and environmental with University leadership and partners across Enrollment Management Advancement Academic Affairs Athletics Student Life Information Technology and other administrative units to develop integrated creative strategies that advance institutional priorities and strengthen the Universitys the visual design and user experience (UX) of digital properties in partnership with web development and digital marketing teams ensuring engaging accessible intuitive and brand-consistent experiences that support recruitment engagement and conversion the Universitys photography videography livestream production digital asset management and creative production functions ensuring timely high-quality visual storytelling that supports institutional marketing communications enrollment advancement and event strategic oversight for campus branding initiatives including environmental graphics exterior and interior signage wayfinding branded spaces vehicle graphics exhibits installations and other physical manifestations of the Universitys relationships with external creative and marketing agencies photographers videographers printers freelance designers production vendors and signage manufacturers to ensure quality efficiency brand consistency and fiscal creative standards workflows templates and production processes that improve efficiency foster collaboration and maintain consistent visual quality across the and implement emerging creative technologies AI-assisted design tools digital platforms and production methods that enhance creativity operational effectiveness and audience departmental budgets project prioritization resource allocation production schedules and vendor contracts to ensure projects are completed on time within budget and aligned with institutional develop mentor and supervise a high-performing creative team while fostering a collaborative innovative and service-oriented culture that supports the Universitys mission and strategic Skills Abilities & Other AttributesEducation & ExperienceBachelors degree in Graphic Design Visual Communications Digital Media User Experience (UX) Marketing Communications Fine Arts or a related field requiredMinimum of 5 years of progressively responsible experience leading creative services visual communications brand management or integrated marketing in higher education an agency or a comparable complex experience leading multidisciplinary creative teams managing multiple priorities and delivering high-quality work across print digital multimedia and environmental KnowledgeExpert knowledge of branding principles and visual identity systems with the ability to ensure consistency across print digital environmental and experiential knowledge of graphic design typography photography videography motion graphics digital publishing print production and creative production understanding of user experience (UX) user interface (UI) design principles information architecture responsive design and accessibility standards (WCAG).Working knowledge of digital marketing channels web content strategy social media creative email marketing and digital advertising best overseeing photography video production livestreams environmental graphics campus signage digital asset management and creative vendor with web content management systems (CMS) creative project management platforms digital asset management systems and emerging creative of AI-assisted creative tools and evolving technologies that improve creative workflows productivity and content SkillsAdvanced proficiency in Adobe Creative Cloud including InDesign Photoshop Illustrator Premiere Pro After Effects Lightroom Acrobat and related creative with Figma Adobe XD Sketch Canva Enterprise or comparable UX and collaborative design of HTML/CSS fundamentals and digital production processes sufficient to collaborate effectively with web developers and digital marketing professionals. Experience interpreting digital analytics and user behavior data to inform creative decisions and optimize audience engagement is a & ManagementProven ability to develop mentor and inspire high-performing creative professionals while fostering a collaborative innovative and service-oriented project management and organizational skills with the ability to balance strategic priorities and day-to-day production demands in a fast-paced ability to manage departmental budgets production schedules vendor contracts and external agency consultation presentation and communication skills with the ability to influence stakeholders and translate institutional objectives into compelling visual solutions. Must be able to collaborate across to establish priorities manage competing deadlines and lead cross-functional teams through collaborative decision-making and creative thinker with exceptional creative judgment and attention to leader who builds strong relationships across academic and administrative and forward-thinking with a commitment to continuous improvement and customer-focused and committed to delivering exceptional to represent the University professionally while working with faculty staff students alumni vendors agencies and external to fostering an inclusive accessible and welcoming visual environment that reflects the Universitys mission and attitude intellectual curiosity sound judgment and a willingness to embrace emerging technologies and evolving communication Working to meet deadlines will require flexibility in work hours.