Marketing Campaign Specialist

About the Role

Are you a B2B marketer who thrives in a fast-paced environment Do you enjoy bringing campaigns to life collaborating across teams and learning how marketing drives business growth Are you organized detail-oriented and eager to grow your skills in B2B demand generation

Apteans North America Marketing Team is hiring a Marketing Campaign Specialist based onsite in Alpharetta to support demand generation programs and campaigns for our Equipment Segment. In this role youll help execute integrated marketing campaigns that generate awareness engagement and pipeline across key target markets.

Working closely with product marketing sales teams and other marketing functions youll assist with campaign planning execution reporting and optimization across a variety of channels including email webinars events social media paid media and content syndication. This is an excellent opportunity for a marketer looking to gain hands-on experience in B2B marketing and develop expertise in campaign management and demand generation.

The person in this position will demonstrate strong organizational and project coordination skills a willingness to learn and the ability to manage multiple priorities in a collaborative environment.

You Will:

• Support the execution of integrated marketing campaigns for the Equipment Segment across multiple channels.
• Assist with campaign planning scheduling and coordination to ensure projects are delivered on time.
• Help develop campaign assets including emails landing pages webinar materials social posts and promotional content.
• Work closely with product marketing to understand solutions target audiences and value propositions.
• Support tradeshow webinar and virtual event promotion and follow-up activities.
• Monitor campaign performance and assist with reporting on key engagement and pipeline metrics.
• Help maintain campaign calendars project plans and documentation.
• Collaborate with sales and business development teams to support lead generation initiatives.
• Stay informed on marketing trends best practices and emerging technologies.

About You

Typically requires 4-7 years of experience in marketing demand generation digital marketing or a related field along with a Bachelors degree in Marketing Business Communications or a related discipline.

Knowledge Skills and Abilities

• Strong understanding of B2B SaaS with experience marketing to equipment dealerships a plus.
• Proven track record of planning executing and optimizing integrated B2B marketing campaigns that generate measurable pipeline and business impact.
• Creative thinker with sharp instincts for positioning the right message to the right audience at the right funnel stage.
• Understanding of marketing operations automation and measuring ROI.
• Demonstrated ability to collaborate with peers and senior management across multiple organizations geographies and cultures.
• Understanding of account based marketing and multi-channel campaign orchestration.
• Excellent verbal and written communication skills including the ability to explain technical concepts to marketers and other stakeholders.
• Experience using Marketing Automation platforms particularly Marketo.
• Proficiency with Microsoft Office including Excel and PowerPoint; Adobe Creative Cloud familiarity an advantage.
• Strong analytical problem solving and decision making skills.
• Strong time management organizational and prioritization skills with the ability to run multiple campaigns and competing deadlines concurrently.
• Demonstrated commitment to ongoing professional development industry learning and skills training.

About Aptean
At Aptean our mission is to solve tomorrows unique challenges today with unrivaled
purpose-built software and superior customer experiences from people who care.
Aptean is a global provider of mission-critical industry-specific software solutions.
Aptean s purpose-built ERP and supply chain management solutions help address the
unique challenges facing process and discrete manufacturers distributors and other
focused organizations. Aptean s compliance solutions are built for companies serving
specific markets such as finance healthcare biotech and pharmaceuticals over10000
highly specialized organizations in more than 20 industries and 80 countries rely on
Aptean to streamline their everyday operations.

At Aptean our global and diverse employee base is our greatest asset. It is through
embracing and understanding our differences that we are able to harness our individual
power to maximize the success of our customers our employees and our company.
TVN Reddy

Aptean pledges to promote a company culture where diversity equity and inclusion are
central. We are committed to applying this principle as we interact with our customers
build our teams cultivate our leaders and shape a company in which any employee can
succeed regardless of race color sex national origin sexuality and gender identity
religion disability or age. Celebrating our diverse experiences opinions and beliefs
allows us to embrace what makes us unique and to use this as an asset in bringing
innovative solutions to our customer base.