Marketing & Brand Specialist

Title: Marketing & Brand Specialist

FLSA Status: Exempt

Classification: Administrative Support

Immediate Supervisor: Director of School and Community Relations

Job Summary: This position supports the School and Community Relations Department through assisting with clear creative and strategic communications across district communication channels. The specialist helps update and manage the district website creates graphic designs that highlight district successes and maintains strong relationships with staff vendors and coaches. The ideal candidate is a versatile communicator who helps ensure that all messaging whether it is for staff families media or the community reflects the organizations goals and brand.

Hiring Specifications:

Education
Bachelors degree in communications marketing or a related field

Certification
Valid drivers license and dependable vehicle for primarily in-district travel

Experience
Proficient in graphic design brand management and marketing

Skills Knowledge & Abilities
Ability to exercise good judgment in recognizing scope of authority and protecting confidential information
Knowledge of and experience working with a diverse group of people

• Ability to navigate multiple projects simultaneously
  Ability to establish sound working relationships and cooperative arrangements with community groups and organizations
  Strong organizational skills and ability to prioritize
  Ability to work effectively cooperatively and respectfully with staff parents students and community members regardless of race color creed gender sexual orientation gender identity ethnic/national origin religion marital status age socio-economic status or disability
  Ability to build effective working relationships
  Ability to provide customer service in a fast-paced environment
  Ability to provide direction and feedback to district personnel seeking solutions for marketing and community information/involvement
  Must be able to handle emotionally charged situations

Technology Requirements
Experience with graphic and video design software

• Proficient in Adobe Creative Suite and Canva
• Word processing skills
  Spreadsheet skills
  Electronic presentation skills
  Web navigation skills
  E-mail management skills
  Computer network knowledge applicable to the position
  Knowledge of computer-related storage devices

Supervision of Others:

• N/A

Personal Contacts:

• District personnel
  Parents students community members
• Coaches
• Vendors

Job Duties:

• Develop and implement communication strategies that promote district initiatives priorities and achievements.
• Ensure consistent and clear messaging across all internal and external communication channels.
• Create and edit mission-driven communication graphics that highlight student and staff success district events and community partnerships.
• Provide graphic design for print and digital projects including ads brochures presentations e-newsletters and campaigns.
• Assist in developing and organizing content for district communication channels ensuring consistency in messaging and visual identity.
• Manage open communication between vendors and coaches to maintain brand identity.
• Enforce brand guidelines as a brand ambassador by managing teaching and protecting the brand.
• Assist with trademark updates and registrations.
• Assist in updating the districts website to ensure accuracy accessibility and visual consistency.
• Monitor analytics and engagement data on the district website to assess effectiveness and guide communication strategies.
• Assist with organizing press conferences special events and public information campaigns.
• Collaborate with schools parent groups and community leaders to share positive news and key district information.
• Support public information campaigns related to enrollment bond referendums and major district initiatives.
• Uphold and advance the districts brand standards across all communication materials.
• Provide schools and departments with templates guidance and resources for consistent branding.
• Support translation and accessibility efforts to ensure all communications reach diverse audiences.
• Perform other duties as assigned to support the goals of the School & Community Relations Department.

Physical Requirements:

Terms of Employment: Twelve-month contract per Board policy and administrative guidelines.

Date Last Revised: 6/17/26

Required Experience:

IC