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Marketing & Audience Development Coordinator

Jacobs Pillow Dance Festival

Job Location:

Becket, MA - USA

Monthly Salary: USD 50000 - 60000

Posted: 21 August 2026 (23 days ago)

Application Deadline: 18 November 2026

Vacancies: 1 Vacancy

Job Summary

Description

TITLE:Marketing &Audience Development Coordinator

STATUS:Full-Time Year-Round

LOCATION:In-Person or Hybrid; must live within 1 to 2-hour driving distance of Jacobs Pillow. Regular on-site presence is required year-round to support programming across all seasons - Including Fall and Spring programming - and intensifies to daily in-person work during the Festival season (June-August).

REPORTS TO:Digital Marketing Manager

DEPARTMENT:Marketing

WORKS WITH:Marketing colleagues Patron Services team Community Engagement team The School team Archives team

COMPENSATION: $50000 - $60000 (Grade 2 Level). Onsite room and board (three meals/day) provided upon summer arrival through August .

BENEFITS:Health vision and dental insurance FSA Dependent Care FSA 403b Annual retirement employer contribution paid time off life insurance short- and long-term disability Employee Assistance Program.

HOURS:The schedule fluctuates year-round and may require night and weekend hours and travel including in support of Fall and Spring programming. The Festival season (JuneAugust) operates on a six-day schedule; if a sixth day of work is required it is compensated with equivalent comp time before the end of the Festival season.

SUMMER ONLY:Three meals a day free access to classes performances talks and studio space (pending availability).

Jacobs Pillow seeks aMarketing & Audience Development Coordinatorto join the Marketing Department and work closely with/report directly to the Digital Marketing Manager. This position is entrusted with developing and executing marketing strategies and campaigns for both free and paid events as well as building strong relationships with local and regional community members and organizations and serving as the Marketing departments internal liaison to Community Engagement Public Programs and The School at Jacobs Pillow) on year-round projects and initiatives.

Remote work is possible for this position from September into May. From mid-May through August this position requires full-time in-person summer working hours during the annual Jacobs Pillow Dance Festival in Becket Massachusetts with onsite room and board provided by Jacobs Pillow.

RESPONSIBILITIES

Marketing & Audience Development

Executes Marketing needs for community engagement Public Programs and educational programs with direction from Digital Marketing Manager.
Support the Marketing department in research to help reach new audiences through new advertising listing and marketing opportunities for all programs.
Work with the Director of Marketing and Digital Marketing Manager to connect and develop outreach strategies across departments. Assist with compiling and synthesizing existing resources contributing new ideas and collaborating on audience growth and revenue goals.
Collaborate with the Patron Services team to align and build relationships and ticketing strategies to support audience engagement goals.
Create and cultivate partnerships with local organizations affinity groups and transportation opportunities to support the development of new audiences both on and off campus. When possible represent Jacobs Pillow at promotional events select conferences trade shows and networking events within the local and regional community.
Support the Digital Marketing Manager and Marketing Department with website strategies general edits and additions and email campaign creation for a variety of Jacobs Pillow in-person and online programming and general needs.

Marketing for Community Engagement

Collaborate with Digital Marketing Manager on marketing strategy for the Community Engagement departments online and in-person programs.
Execute website strategies and edits for Community Engagement programs.
Execute email campaign creation for Community Engagement.
Collaborate with the Director of Patron Services and the Community Engagement department to oversee the Tessitura build for registration for community offerings.
Execute public-facing registration build on Tessitura Network Web Express platform (TNEW) for community offerings.
Collaborate with the Social Media Manager for organic social media strategy and content creation for community offerings.
Collaborate across the Marketing department to align storytelling and content messaging and distribution for community offerings in support of building and growing engagement with Jacobs Pillows programs.

Marketing for The School at Jacobs Pillow

Collaborate on marketing strategy and execution for The School at Jacobs Pillow online and in-person education programs
Execute website strategies and edits for The School at Jacobs Pillow programs
Execute email campaign creation for The School at Jacobs Pillow annual recruitment application cycle and outreach.
Collaborate with the Director of Patron Services and The School to oversee the Tessitura build for registration for educational offerings including the 360 Workshop series and online courses
Execute public-facing registration build on Tessitura Network Web Express platform (TNEW) for educational offerings.
Collaborate with the Social Media Manager for organic social media strategy and content creation for The School at Jacobs Pillow.
Assist in content creation for paid social media campaigns for The School.
Collaborate across the Marketing department to align storytelling and content messaging and distribution for The School in support of building and growing engagement with Jacobs Pillows programs.
Work with Digital Marketing Manager to execute marketing strategy for The Schools annual recruitment and application cycle for summer and winter programs.

Programs at Jacobs Pillow

Execute marketing strategy for Community Engagement programming. Play a leading role in shapingstorytelling to center partners and artists voicesexperience and communities.
Support and work with the Marketing team to amplify and broaden the reach of the content developed or stored in The Archives.
Support periodic marketing staffing needs at School and community events virtually and in-person.
Collaborate on creating marketing content that features alumni and artist faculty of The School community artists and community partners including overseeing the drafting editing and publishing social media content blog posts and email campaigns.
Assist the collection and distribution of media assets to support strategic initiatives including one-sheets text copy images and video files for community partners studios and universities for cross-promotion opportunities.
Provide administrative support with scheduling summer interns collaboratively with the marketing department to support needs of flyering and postering campus tours marketing tables and other engagement opportunities.

Qualifications

REQUIRED QUALIFICATIONS

A minimum of 2-3 years of professional experience in marketing community engagement or audience development.
Demonstrated experience developing and executing outreach strategies and community partnerships to successfully grow and diversify audiences.
Experience building partnerships that support audience and revenue growth..
Proficiency with digital marketing principles and platforms including email marketing social media engagement website content management and developing marketing degree in Marketing Arts Administration Communications or a related field or equivalent professional experience.
Strong organizational skills with experience in managing multiple projects at one time

PREFERRED QUALIFICATIONS

Previous project management experience in marketing community development and/or performing arts cultural organization or non-profit sector.
Experience planning and executing promotional events and activations
Experience working with email marketing and automation services such as MailChimp Constant Contact Wordfly or Prospect2 (preferred)
Experience working with Content Management Systems
Fluency in Tessitura and TNEW
Strong written and communication skills
Availability for in-person 6-day workweeks during the summer Festival; weekly 6th workday is made up for in comp time during fall winter and spring.
Experience working with Canva PhotoShop InDesign and other Creative Suite programs
Passion for and knowledge of dance and the performing arts a plus
A valid drivers license is beneficial.

SKILLS & QUALITIES

Demonstrate outstanding attention to detail
Ability to solve problems in a strategic manner
Strong analytical & communication skills
Utilizes effective time-management skills
Well-organized self-motivated goal-oriented and flexible
Community-oriented and passionate about working with the public

WORKING CONDITIONS/PHYSICAL DEMANDS

On-site work takes place across a large multi-building campus with varied terrain. The role involves working both indoors in a shared office space and outdoors to support events in all weather conditions.
Requires extended periods of sitting and working on a computer. Involves frequent walking across campus sometimes on uneven ground. Includes the ability to staff marketing tables and events which may require standing for extended periods and occasional lifting of marketing materials and supplies (up to 25 lbs).
Occasional local and regional travel is required to represent Jacobs Pillow at promotional events conferences or partner meetings.

*Not sure you meet 100% of the qualificationsResearch shows that men apply for jobs when they fulfill an average of 60% of the criteria but women tend to apply only if they meet 100% of them. Yet people who are systematically marginalized tend only to apply if they meet every requirement. We encourage you to apply if you believe you could excel in this role. Please use your cover letter to tell us about what you hope to bring to this role. We are dedicated to considering a broad array of candidates including those with diverse workplace experiences and backgrounds. So whether youre returning to work after a gap in employment simply looking to transition or taking the next step in your career path we will be glad to have you on our radar.

HIRING PROCESS

Apply: Interested individuals are encouraged to send a cover letter resume and references by submitting an application using the Apply buttons below. Video and/or audio applications are welcome (though not required) in addition to written expressions of interest.
Interview:Pre-screening on Zoom Hiring Manager Interview on Zoom In-Person or Hybrid Interview with Panel Hiring Manager and Tour of Grounds.
Supplemental Materials: A writing sample spreadsheet example or other relevant materials may be requested from candidates should they be top candidates.