Marketing Associate

• SEO & Website Optimization: Improve our websites search rankings by conducting keyword research updating site content with SEO best practices and monitoring web analytics.
• Content Creation & Technical Writing: Write and edit engaging content such as blog posts case studies whitepapers and website copy that communicate Arcs technical services in an accessible way. Ensure all content is accurate and reflects our brand voice.
• Digital Marketing Campaigns: Plan and execute multi-channel marketing campaigns (email social web) to generate leads and nurture client relationships. This includes scheduling and managing email marketing outreach sequences in HubSpot and tracking their performance.
• Social Media Management: Manage ATGs presence on LinkedIn and other relevant platforms by creating scheduling and posting content that highlights our insights press releases and company culture. Respond to comments or inquiries and track engagement metrics.
• Graphic Design & Content Design: Design eye-catching marketing materials (social media graphics infographics simple video clips slide decks etc.) using tools like Adobe Photoshop Illustrator or Canva. Ensure consistency with brand guidelines.
• Marketing Campaign Execution: Coordinate end-to-end execution of marketing campaigns and events from idea brainstorming and audience targeting to asset creation launch and post-campaign analysis. Work with team members to adjust tactics based on results.
• HubSpot CRM & Marketing Automation: Use HubSpot to manage contact lists build email campaigns create landing pages and monitor marketing funnels. Leverage marketing automation features to streamline outreach and improve lead nurturing.
• Analytics & Reporting: Track and analyze marketing KPIs (website traffic SEO rankings email open/click rates social media followers/engagement lead conversion rates). Prepare regular reports with insights and recommendations to improve our strategies.
• Collaboration & Support: Work closely with cross-functional teams (sales IT consultants and leadership) to gather technical information for content align on campaign goals and ensure marketing efforts support business development. Provide general marketing support as needed including event coordination market research updating contact databases and handling day-to-day marketing administrative tasks.
• Brand Governance: Ensure all external communications and materials maintain a consistent tone style and adherence to Arcs brand standards and cybersecurity-focused messaging.

• Bachelors (BSc/BA) degree in Marketing Communications Business Information Technology Computer Science Engineering or a related field.
• 1-4 years of experience in Marketing preferably in professional services.
• Foundational understanding of marketing principles and eagerness to learn advanced concepts.
• Familiarity with social media platforms (especially LinkedIn as well as Facebook Twitter etc.) and ideas for how to leverage them for brand building. Basic knowledge of SEO and email marketing best practices.
• Proficiency with common business and marketing tools. This includes Microsoft Office (Word Excel PowerPoint) and Google Workspace as well as exposure to marketing software like HubSpot (or similar CRM) email marketing tools and analytics platforms.
• Comfortable learning new digital tools and handling light technical tasks (for example updating a website via a content management system or troubleshooting an email formatting issue).
• Excellent project and time management abilities. Capable of balancing multiple priorities and meeting deadlines in a fast-paced environment. Strong attention to detail when executing campaigns scheduling posts and proofreading content.
• Eye for design and branding. Experience with basic graphic design tools (such as Adobe Photoshop Illustrator or Canva) to create content.
• Strong analytical and problem-solving skills excellent communication and interpersonal skills and the ability to work effectively in a team environment
• Employees will be expected to commute up to 70 miles each way per day to various client sites if working at a long-term client facility. This is not a remote position
• BYOD is expected employees will be required to use a cell phone for work purposes including the installation of work communication tools such as MS Teams or Outlook
• Must be authorized to work in the United must be authorized to be employed in the U.S. by any employer.
  • U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.
• Must be available to work on-site in Wichita KS during standard business hours (roughly 8am-5pm Monday-Friday).
• This position is not remote; reliable daily transportation to our Wichita office is required.

• Prior internship or work experience in a marketing or communications role (can be part-time freelance or project-based).
• Experience using HubSpot (or another CRM) to build email campaigns workflows or sales/marketing funnels.
• Familiarity with Google Business tools (Google My Business Google Ads) and SEO tools (e.g. Google Search Console SEMrush or Moz).
• Graphic design abilities beyond the basics such as photo editing simple video editing or designing print collateral.
• Knowledge of content management systems (especially WordPress) for updating website content.
• Understanding of B2B marketing especially in technology life sciences or regulated industries.
• Any exposure to analytics and A/B testing (for example running social media ad campaigns or email subject line tests).
• Marketing certifications (Google Analytics Individual Qualification HubSpot Inbound Certification etc.) are a plus.
• cGxP
• 21 CFR Part 11/Annex 11
• HIPAA
• ITIL Framework
• Experience using common AI tools including Microsoft Copilot to support problem-solving content generation and enhance productivity.
  • Demonstrated curiosity for exploring how these tools can improve outcomes and understanding of responsible AI practices including risk management and ethical use

Required Experience:

IC