Marketing Associate

Company Overview

Patagonia Health Inc. is a healthcare SaaS company providing a federally certified integrated Electronic Health Record (EHR) Practice Management (PM) and Billing software designed to meet the needs of public health departments and behavioral health organizations. The companys mission is to solve two major barriers to EHR adoption usability and cost and address customers number one problem: billing. Patagonia Healths highly-intelligent solution uses sophisticated technology that is extremely easy-to-use and provides timely data for organizations to improve workflow streamline their operations and take their organizations to the next level.

Patagonia Health is a small dynamic company with a customer footprint across the United States. As a member of the Sales & Marketing team you will play a vital role in our continued growth as well as in maintaining our market leadership position with public health departments.

Position: Marketing Associate

This individual will report to the Marketing Manager and join a lean three-person marketing team. Because the team is small this is a generalist role: the person in this seat needs to move comfortably across content writing graphic design SEO web email social webinars and events rather than specializing narrowly in one channel. Strong writing and design skills are especially important since this person will be relied on to produce a large share of our content and visual assets directly. This is a hands-on individual-contributor role it does not include supervisory responsibilities and the person hired will help the company continue to grow its visibility leads and market reach.

Job Location: Cary NC (Hybrid - Mon Tues Thurs in office Wed & Fri remote)

Full-Time Position

Core Responsibilities Include:

• Write edit and publish B2B marketing content across formats including blog posts email campaigns social media posts ebooks sales flyers and case studies
  
• Design graphics for ads flyers infographics and other sales and marketing collateral working within our established Adobe InDesign and Canva templates
  
• Conduct customer interviews for case studies testimonials and similar content
  
• Conduct keyword research and apply SEO best practices to content and web pages to improve organic visibility and search rankings
  
• Create edit and optimize web pages (HubSpot CMS) for SEO usability and conversion
  
• Manage email marketing and CRM programs (ActiveCampaign or similar) including list segmentation tagging and building automated drip/nurture campaigns
  
• Support Salesforce lead management including reviewing editing and adding new leads as they come in
  
• Schedule post and engage on social media channels (Agorapulse) and monitor channel performance
  
• Plan host and follow up on webinars (Zoom) including registration reporting and lead capture
  
• Coordinate conference and event logistics including scheduling registration and ordering marketing/event supplies
  
• Pull and analyze performance reports across social media website and email campaigns; summarize takeaways and recommendations
  
• Assist with light video editing and creation for marketing and social content (Descript)
  
• Conduct market competitor and audience research to identify content opportunities and support expansion into new market segments
  
• Collaborate with sales subject matter experts and leadership to gather input and approvals on marketing materials
  
• Support the execution of department- and company-wide marketing projects and initiatives
  
• Flex across whichever of the above needs the most attention in a given week this role is built for someone who can pick up any hat on a small team not just one specialty
  

Job Requirements:

• A strong versatile content writer comfortable producing blogs emails social posts ebooks sales flyers case studies and web copy
  
• Comfortable conducting customer interviews for case studies testimonials and similar content
  

  
  

• Solid graphic design skills comfortable working within established Canva and Adobe InDesign templates to produce ads flyers infographics and sales collateral
  
• Hands-on SEO experience including keyword research and site audits using tools such as Ahrefs or SEMrush and writing/optimizing content for search
  
• Solid working knowledge of email marketing/CRM logic (ActiveCampaign or similar) including audience segmentation tagging and list management; deep automation-building expertise is not required but you should be able to quickly get up to speed on our existing ActiveCampaign-to-Salesforce lead integration including field mapping and auto-tagging that triggers drip campaigns
  
• A generalist mindset comfortable doing a bit of everything on a small team rather than specializing narrowly in one channel
  

Desired Qualifications:

• Bachelors degree in Marketing Communications or a related field (or equivalent experience)
  
• 3-4 years of B2B marketing experience in an agency or in-house setting; experience in B2B tech healthcare IT or EHR marketing strongly preferred
  
• Experience creating editing and optimizing web pages ideally in HubSpot or a similar CMS
  
• Experience with Salesforce or a similar CRM for lead management is a plus
  
• Experience pulling and interpreting performance reports from social media website and email platforms
  
• Comfortable hosting webinars and coordinating events or conferences
  
• Experience with paid advertising/PPC campaigns (including LinkedIn Ads) is a plus though not currently a core need
  
• Experience with video editing/creation (Descript or similar) is a plus but not required
  
• Proficient in Google Suite and Microsoft Office (PowerPoint Excel)
  
• Familiarity with AI tools (Claude ChatGPT) for content and research support is a plus
  
• Highly organized with the ability to manage multiple projects and deadlines with minimal oversight
  
• Comfortable working independently in a small fast-paced marketing team
  

Tools & Platforms We Use:

SEMrush HubSpot ActiveCampaign Adobe InDesign Descript Canva Salesforce Agorapulse Claude ChatGPT Zoom Google Suite and Microsoft Office (PowerPoint Excel)

To Apply: Please include a link to your portfolio or attach 3-5 work samples that best represent your range (ideally one written piece blog case study or email and one design piece flyer infographic or ebook page).

Compensation: Commensurate with knowledge and experience

Send resume or inquiries to