Marketing and Communications Coordinator
Little Rock, AR - USA
Job Summary
Salary: $40000 annually
Position Type: Full-Time
The Marketing & Communications Coordinator executes Exalt Academys day-to-day marketing branding communication and promotional activities. The Coordinator supports student recruitment family engagement development community visibility and internal communication through social media website management graphic design photography videography and campaign implementation.
This is an execution-focused position. The CEO and designated district leaders establish organizational strategies priorities and messages. The Coordinator develops and distributes the materials and content needed to implement those priorities accurately professionally and consistently.
The Coordinator works closely with Principals the Director of Development the Executive Director of Family and Community Engagement and other district leaders. These leaders retain responsibility for their programs events partnerships and outcomes.
- Execute student recruitment enrollment re-enrollment and district marketing campaigns established by leadership.
- Create promotional materials for school programs achievements recruitment events family activities and community initiatives.
- Draft newsletters announcements press releases campaign messages and other communications for leadership review and approval.
- Track campaign activity and engagement and provide regular reports to the CEO and appropriate district leaders.
- Manage official district and school social media accounts using an organized content
- Create and publish graphics photographs short videos reels announcements and student or staff
- Maintain and update district and school websites in coordination with the leaders responsible for the
- Ensure consistent use of Exalt Academys logos colors fonts messaging and visual standards across communication channels.
- Photograph and provide appropriate media coverage for selected school events classrooms programs and celebrations.
- Produce and edit basic promotional photographs and short-form
- Maintain an organized digital library of photographs videos templates and approved marketing
- Coordinate with outside vendors when a project requires advanced production design printing or technical support beyond the regular expectations of the position.
- Provide communication design signage promotion and media support for open houses orientations family nights recruitment events community events and district
- Work with Principals and program leaders who retain ownership of event planning logistics participation goals and outcomes.
- Support the Executive Director of Family and Community Engagement with family- and community-facing communication while that leader retains ownership of engagement strategy and
- Support the Director of Development with fundraising sponsorship donor and advancement materials while that leader retains ownership of development strategy and relationships.
- Maintain the districts mass communication platform and distribute approved family staff and community messages.
- Support emergency communications by formatting and distributing messages approved by the CEO or designated leader.
- Maintain an annual communication calendar and an organized process for receiving prioritizing completing and approving requests.
- Communicate promptly when project scope timelines or production needs exceed available capacity or require outside support.
- Bachelors degree in Marketing Communications Public Relations Journalism Digital Media or a related field or equivalent relevant experience.
- Experience managing organizational social media
- Strong writing proofreading editing and visual communication
- Experience with Canva and/or Adobe Creative
- Basic photography video editing and website content management
- Strong organization project management attention to detail and ability to manage multiple tasks and deadlines
- Experience in education nonprofit community-based or mission-driven
- Experience supporting student recruitment or enrollment
- Knowledge of Meta Business Suite and social media
- Bilingual in English and
Success in this position will be evaluated by:
- Timely and accurate completion of assigned communication and marketing
- Consistent use of district branding and approved
- Effective execution of recruitment and enrollment
- Current accurate and engaging website and social media
- Quality and organization of district photography video and communication
- Effective collaboration with campus and district leaders.
- Clear reporting on campaign activity digital engagement and completed
The Coordinator is accountable for the quality accuracy timeliness and consistency of execution. The district leader responsible for each initiative retains ownership of its strategy implementation decisions and overall outcomes.
The position requires regular travel between campuses frequent movement during school events and the ability to lift materials weighing up to 25 pounds. Occasional evening and weekend work is required for selected school and community events.
Required Experience:
IC