Marketing Analytics Lead-Vice President

Turn data into growth for small this role your analysis will shape which acquisition campaigns we run how we target customers and how we prove financial impact. You will partner closely with Marketing Finance and Data and Analytics to design experiments quantify incrementality and translate results into clear executive actions. If you enjoy combining analytical rigor with real-world execution this role offers visible measurable impact.

As a Marketing Analytics Lead in Small Business Decision Sciences you will own analytics across the end-to-end marketing campaign lifecycle from opportunity sizing and business case development through test design execution support and performance measurement. You will work with partners across Marketing Finance and Data and Analytics to deliver insights that are practical controlled and aligned to business priorities. You will help us strengthen measurement discipline improve the speed and consistency of insights and ensure results are repeatable and audit ready.

Job responsibilities

• Lead financial and analytical optimizationof marketing programs throughout the lifecycle: opportunity sizing targeting test design execution support performance reporting and insights.
• Own stakeholder relationship management and deliveryfor assigned marketing partners (book of work): intake prioritization scoping timelines and outputs; align work to business goals and campaign calendars.
• Drive experimentation strategy and measurement rigor including hypothesis framing test/control design success metrics and post-test readouts; support list execution requirements and measurement feasibility.
• Develop analytic assets and frameworksto evaluate campaign incrementality profitability and ROI (e.g. forecast/proforma vs. actuals attribution/measurement approaches where relevant).
• Leverage and help evolve the analytics toolset includingSnowflakeand emergingAI-enabled analytical applications to improve speed scale and consistency of insights.
• Collaborate across functions(modeling finance marketing channels and execution/delivery teams) to ensure solutions are implementable controlled and aligned to standards.
• Advocate for and define data requirementsneeded to monitor performance targeting and execution; partner with data teams to address data gaps quality and lineage considerations.
• Maintain and enhance processes and controlssupporting measurement quality repeatability and auditability of results.
• Coach and develop junior team members setting standards for analytical methods documentation and stakeholder-ready storytelling.

Required qualifications capabilities and skills

• Bachelors degree 5of Marketing Data & Analyticsexperience
• Proven hands-on experience deliveringfinancial analytics and performance insightsacross levels of management includingcampaign test designs estimation proformas and actual performance measurement.
• Exceptional collaboration and interpersonal skills; ability to explain complex quantitative topics (e.g.statistics algorithms data structures) clearly and influence decision-making across business and technical partners.
• Demonstrated experience withbusiness marketing strategy and tactical lifecycle execution.
• Proficiency in data analysis languages/tools such asSQL Python SAS R(or comparable).
• Experience withrelational databases and big data platforms includingSnowflake.
• Strong analytical reasoning interpretive ability and structured problem solving.
• Technical understanding ofdata extraction transformation and load (ETL/ELT)concepts and how data flows impact analytics outcomes.
• Experience withdynamic interactive self-serve BI tools(dashboarding and automated reporting).
• Strong written and oral communication skills including creating executive-ready narratives and presenting complex findings simply.

Preferred qualifications capabilities and skills

• Experience using Adobe Analytics.
• Familiarity with agentic artificial intelligence tools and applying them to enhance marketing operations analytics and decision-making.
• Advanced degree