Marketing Analytics Director

This role is located at our Corporate Office in Arden Hills MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual.

The Director Marketing Analytics leads how marketing performance is measured and interpreted making sure it guides decisions and actions across brands and business units. This role is accountable for building systems standards and processes that ensure marketing investment decisions are grounded in performance insights credible measurement and tied to business growth. The Director Marketing Analytics helps build and create a culture of measurement to drive decision making. This role ensures measurement marketing technology serves marketing strategyby shaping how tools are applied prioritized and integrated into everyday marketing work.

Key Responsibilities

Measurement Vision Strategy & Governance

• Own the enterprise vision for marketing measurement balancing shortterm ROI longterm brand building and learning.

• Establish and govern measurement standards operating principles and decision frameworks used across brands and channels.

• Define what measurement questions matter at the enterprise leveland which do notcreating focus and clarity.

• Ensure consistency across brands while allowing intentional flexibility based on business context.

Business Integration & Executive Partnership

• Act as a strategic thought partner to senior marketing finance and business leaders on investment decisions.

• Frame measurement insights in the context of tradeoffs opportunity cost and risk not just performance.

• Simplify complex data analytics and insights into clear thought leadership performance storytelling and compelling narrativestranslating complexity into messaging the organization can use to drive decisions action and momentum.

• Guide the measurement POV in annual planning execution and multiyear growth discussions.

People & Leadership Development

• Lead and develop talent across measurement and analytics roles.

• Build a strong bench of leaders who can independently drive measurement strategy.

• Create clarity of roles decision rights and accountability.

• Coach leaders on enterprise thinking not just analytical rigor.

Advanced Measurement Portfolio (MMM Causal Incrementality)

• Provide leadership oversight for MMM econometric and causal measurement strategiesnot as a practitioner but as an owner of quality and application.

• Set expectations for how different methods are used combined and interpreted.

• Decide when advanced analytics are worth the investment and when simpler approaches are sufficient.

• Coach your team and stakeholders to elevate outputs that directly inform planning optimization and budget decisions.

MarTech Measurement Innovation & Future Readiness

• Bring a forwardlooking marketingled perspective on the application of marketing technology maximizing existing investments and anticipating emerging tools and capabilities can improve marketing analytic practices.

• This role will serve as a key marketing liaison for marketing technology partnering closely with IT to ensure marketing applications and platforms are integrated scalable and effectively enable modern marketing practices.

• Set the innovation agenda for marketing measurement including AI automation and predictive approaches. Decide where experimentation is valuable and where standardization is required.

• Ensure innovation translates into durable capability not oneoff pilots.

• Position the organization for future measurement challenges (privacy signal loss channel fragmentation).

Systems Scale & Operating Model

• Leverage deep data and marketing analytics expertise to build and define measurement systems and workflows that scale across brands and teams.

• Partner intentionally with Marketing IT Agency and Finance teams to reduce fragmentation and manual work.

• Partner with Business and IT teams to build a sustainable measurement operating cadence (planning learning optimization review).

• Ensure measurement capability keeps pace with marketing complexity and speed.

What Success Looks Like:

• Marketing leaders make faster more confident investment decisions.

• Measurement is viewed as a strategic asset not a reporting function.

• Fewer better questions drive learning and action.

• Advanced analytics are trusted and understood.

• Measurement capability scales without dependency on a single role.

Required Experience & Capabilities

• 15 years in marketing measurement analytics leadership or performance strategy.

• Demonstrated experience influencing executive decisionmaking.

• Strong understanding of brand and performance measurement tradeoffs.

• Experience operating in complex matrixed multibrand environments.

• Ability to lead through context alignment and prioritization rather than direct control.

The salary range for this role is $163520 - $245280. In most cases candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

Land OLakes does not use Automated Decision-Making Technology as defined by California law to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.

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About Land OLakes Inc.

Join us and be part of a Fortune 250 farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land OLakes is Where Your Future Takes Root.

Land OLakes and our global entities support diversity in employment practices.

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If you need to submit a reasonable accommodation request to complete the employment application process please call the HR Solution Center at 844-LOL-HR4U ) M-F 8:00am-4:30pm CT.