Marketing AI Program Manager-Executive Director-Performance Marketing

This role scouts the external market for emerging AI solutions and partnership opportunities partnering closely with Corporate Development and Technology Strategy to source and assess options. Throughout this leaderdelivers clear consistent program communicationsand stakeholder reporting across all levels to maintain transparency alignment and momentum.

As a Marketing AI Program Manager Executive Director on the Performance Marketing Operations and Transformation team you will drive end-to-end execution of AI innovation across the Chief Marketing Officer organization and partner with Lines of Business (LOBs) ensuring pilots are coordinated controlled and scaled effectively. You will own the coordination and governance of AI proofs of concept (POCs) supporting sponsors through onboarding and approvalstracking and monitoring all active LOB POCsto prevent duplication and evaluating fit to ensure efforts align to enterprise priorities and platform strategy.

Job Responsibilities:

• Own the coordination of AI Proof of Concepts (POCs) across the Chief Marketing Officers organization and the Lines of Business (LOBs).

• Provide oversight and guidance for POCs within Carlas organization supporting sponsors through onboarding and approval processes.

• Track and monitor all ongoing (LOB) POCs to prevent duplication ensuring alignment and efficiency across the firm.

• Evaluate the appropriateness of LOB POCs ensuring platform capabilities are developed within the Center when necessary.

• Lead the oversight and business management of the new Marketing AI Sandbox coordinating pilot programs defining graduation criteria and measuring program success.

• Serve as the central point of contact for all Sandbox activities ensuring seamless execution and alignment with business objectives.

• Scour the marketplace for innovative AI solutions and potential partnerships working closely with Corporate Development and Technology Strategy to source and evaluate new opportunities.

• Drive clear consistent and timely communication of AI program status across all levels of the organizationup down and sideways.

• Prepare and deliver updates reports and presentations to stakeholders ensuring transparency and alignment.

Required qualifications capabilities and skills

• 10 years experience in program management at the executive level within marketing technology or AI-driven environments.

• Exceptional organizational and stakeholder management skills with the ability to juggle multiple high-impact initiatives.

• Superior communication skills both written and verbal with a knack for translating complex topics into clear actionable insights.

• Proven track record partnering withTechnology Data/Analytics Legal/Compliance Privacy Controls and Riskto deliver controlled innovation.

• A passion for innovation and a keen eye for emerging trends in AI and marketing technology.

• Excellent communication facilitation and stakeholder management skills

• Experience collaborating with cross-functional teams and external partners

Preferred qualifications capabilities and skills

• Advanced degree preferred

• Experience leading AI or technology-driven innovation projects at scale preferably in a Financial Services or Marketing context

• Demonstrated ability to measure and articulate business impact of initiatives

• Experience inmarket scoutingand solution evaluation; partnership development in collaboration withCorporate Developmentand/orTechnology Strategy.

• Familiarity withmartech ecosystemsand delivery environments (e.g. email marketing operations digital channels content workflows).