Marketing AI CoCo Product, Director (Secondment 9-12 Months)

WHY PATIENTS NEED YOU

The Marketing AI Product Specialist for CoCo were scaling CoCo Pfizers first AI-native marketing product from pilot to enterprise adoption. CoCo enhances manual workflows with dynamic insight-driven access to brand performance business insights campaign optimization and omnichannel orchestration across campaigns. We are expanding our team capacity to support adoption & product management through supporting cross-functional scaling across AIA.

WHAT YOU WILL ACHIEVE

The Marketing AI Product Specialist for CoCo acts as the critical link between Commercial Business Units and Pfizers AI Accelerator supporting adoption and impact of Pfizers Commercial AI Accelerator tools bringing deep BU and functional expertise.

Marketing is seeking 3 Marketing AI product specialists with expertise to support Wave 2 & 3 CoCo Scale across Omnichannel Orchestration Data & Insights & Marketing Optimization.

Drivers of Role

• Learn & support the full lifecycle of bringing an AI capability to market from requirement-gathering through adoption to productivity leading a new product to brands across commercial.

• Develop a working fluency in AI-native work understanding not just what tools do but how to integrate them into the cycle of field and marketing and what to evaluate as a business owner to launch AI workstreams.

• Shape how commercial teams engage with AI taking this early opportunity to influence culture and ways of working in the era of AI.

• Grow your influence across functionsby operating at the intersection of business strategy technology and change management bringing your subject matter expertise and gaining new cross-functional skills.

HOW YOU WILL ACHIEVE IT

• Learn & support the full lifecycle of bringing an AI capability to market from requirement-gathering through adoption to productivity supporting a new product to brands across commercial.

• Routinely engage with BU champions to gather and prioritize feedback.

• Plans and runs Business Acceptance Testing (BAT) to ensure solutions meet realworld commercial needs accountable for feedback consolidation.

• Translate/support specialized requirements KPIs and use cases.

• Collect synthesize and prioritize feedback from end users and stakeholders in relevant BU.

• Develop a working fluency in AI-native work understanding not just what tools do but how to integrate them into the cycle of field and marketing and what to evaluate as a business owner to launch AI workstreams.

• Shape how commercial teams drive product scale with AI taking this early opportunity to influence culture and ways of working in the era of AI.

• Act as a trusted advisor to accelerate adoption impact and continuous improvement of AIenabled commercial capabilities.

• Grow your influence across functionsby operating at the intersection of business strategy technology and change management bringing your subject matter expertise and gaining new cross-functional skills.

• Deep Business Unit knowledge and functional details (e.g. Analytics Media Digital) to ensure detailed requirements for BU-specific functionality.

QUALIFICATIONS

Must-Have

• Applicant must have a bachelors degree with at least 8 years ofexperience.

• Strong experience with marketing analytics AI fluency product management and/or commercial technology tools (in line with SME day to day work).

• Demonstrated interest in AIenabled solutions and their application in marketing and fieldforce effectiveness.

• Ability to bridge business strategy and technical execution translating complex concepts into actionable guidance.

Nice-to-Have

• Masters degree with at least 7 years of experience; ORa PhD with 5 years of experience OR a MD with 4 years of experience.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

OTHER JOB DETAILS

• Last Date to Apply for Job:July 28 2026

• Additional Location Information:PA - Collegeville USA - Any Pfizer Site

• Eligible for Relocation Package NO

• Secondment9-12 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• Position is considered Flexible and colleagues are expected to comply with Log In For Your Day(LIFYD) requirements at site location (e.g. about 2.5 days a week in office).

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.