Marketing Administrator

Job Description:

The Marketing Administrator will support the sales and marketing teams by managing day-to-day marketing coordination monitoring lead channels maintaining the marketing calendar coordinating trade show opportunities and assisting with general marketing projects. This position is ideal for someone who is organized detail-oriented proactive and comfortable keeping multiple projects vendors campaigns and deadlines on track.

This role plays an important part in making sure marketing efforts are tracked followed up on and executed consistently. The Marketing Administrator will work closely with leadership sales vendors and internal teams to improve lead visibility campaign execution event preparation and overall marketing organization.

• Monitor incoming leads from marketing channels including website forms Google Local Services paid ads social media referral sources third-party lead vendors and other digital platforms.
• Track lead volume response activity lead quality and follow-up status to help ensure opportunities are not missed.
• Communicate with sales leadership when lead channels are underperforming lead flow changes or follow-up concerns are identified.
• Assist with organizing lead data and reporting on marketing source performance close rates and campaign effectiveness.
• Review lead source accuracy and help identify tracking issues within CRM or marketing platforms.

• Maintain and update the company marketing calendar including campaigns social media topics holidays seasonal pest activity promotions email campaigns and internal deadlines.
• Coordinate upcoming marketing initiatives to ensure content graphics approvals and launch dates stay on schedule.
• Work with leadership and vendors to gather needed information for campaigns posts advertisements and customer communications.
• Track completed marketing activities and maintain records of past campaigns for future planning and reporting.

• Research local trade shows community events home shows chamber events business expos HOA events and other potential marketing opportunities.
• Gather event details including cost attendance expectations target audience booth requirements registration deadlines and sponsorship opportunities.
• Coordinate event registration booth setup requirements marketing materials promotional items staffing schedules and event logistics.
• Prepare event checklists and confirm that all booth materials printed materials and promotional items are ready before each event.
• Assist with post-event lead tracking follow-up reporting and return-on-investment review.

• Assist with social media coordination including gathering content ideas organizing photos tracking post schedules and submitting content for approval.
• Coordinate printed materials flyers brochures mailers door hangers banners promotional items and other marketing assets.
• Support communication with outside vendors including agencies printers lead providers SEO partners advertising platforms and creative partners.
• Collect photos testimonials employee highlights customer stories field content and branch updates for marketing use.
• Maintain organized digital files for logos brand assets campaign materials photos vendor information and marketing documents.
• Support marketing reports by compiling data from advertising platforms CRM reports call tracking lead vendors and other sources.
• Assist with website updates content requests landing page reviews and basic quality checks as needed.
• Help ensure marketing materials are accurate professional brand-aligned and up to date.

• Provide administrative support to the sales and marketing leadership team.
• Organize meetings campaign notes project timelines vendor updates and follow-up items.
• Coordinate with branch teams sales representatives customer service and operations when marketing projects require local support.
• Assist with internal communication related to marketing campaigns promotions events and lead generation efforts.
• Take on additional marketing-related projects and administrative duties as assigned.

• High school diploma or equivalent required; associate or bachelors degree in marketing business communications or a related field preferred.
• Prior experience in marketing administration sales support office administration event coordination or customer service preferred.
• Strong organizational skills and ability to manage multiple projects at once.
• Excellent written and verbal communication skills.
• Comfortable working with spreadsheets calendars shared drives CRM systems and basic reporting tools.
• Ability to follow up consistently and keep projects moving without heavy supervision.
• Strong attention to detail and ability to identify missing information tracking issues or incomplete tasks.
• Professional dependable and comfortable communicating with internal teams and external vendors.

• Basic understanding of digital marketing lead generation and campaign tracking.
• Experience coordinating trade shows events or community marketing opportunities.
• Experience with social media platforms Canva CRM systems Google Business Profile or marketing dashboards is a plus.
• Ability to review marketing reports and identify trends concerns or opportunities.
• Comfortable working in a fast-paced environment with changing priorities.
• Strong follow-through and ability to keep leadership updated on project status.

This position is primarily office-based and requires regular communication with sales marketing operations branch teams and outside vendors. Some local travel may be required for trade shows events vendor coordination or branch support.

The company is an equal opportunity employer and considers all applicants for employment without regard to race color religion sex national origin age disability veteran status or any other legally protected status.