Marketing Activation Specialist, Email

Overview

Are you a detailoriented marketer who enjoys supporting crosschannel coordination Support the channel activation team that translates campaign direction into coordinated in-market engagement across advertising and this role youll work crossfunctionally to support effective activation between advertising and email helping implement sequencing and prioritization decisions and providing reporting and analysis that informs activation choices. Youll collaborate closely with advertising and email specialists creative partners and marketing analytics to ensure activation decisions are aligned and executed effectively. Through inmarket monitoring and performance insight youll help surface engagement patterns highlight areas for potential optimization and support continuous improvement across marketing at Esri.

Responsibilities

• Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to enable consistent in-market execution.
• Assist strategists in aligning activation decisions across channels. Partner with advertising and email strategists to ensure execution timing and activation adjustments remain coordinated across campaigns.
• Produce performance reporting to inform activation decisionmaking. Develop regular advertising and email campaign performance reports including supporting analysis to enable strategist review and datainformed activation decisions
• Monitor inmarket engagement patterns to identify optimization engagement signals across channels and proactively flag when channel roles timing or sequencing may require adjustment
• Research emerging activation opportunities and surface crosschannel insights. Evaluate emerging channels partners and activation technologies by gathering benchmarks and inputs and share crosschannel engagement observations that inform experimentation inmarket optimization and future activation planning.

Requirements

• 3 years of experience in digital marketing campaign activation or performancedriven marketing roles
• Experience supporting advertising email or integrated digital campaigns
• Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions
• Experience collaborating with strategists creatives analytics partners and crossfunctional stakeholders
• Strong written and verbal communication skills with the ability to clearly summarize findings and observations
• Bachelors degree in marketing communications business or a related field
• Occasional travel may be required (up to 20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Masters degree in marketing communications business or a related field
• Experience supporting crosschannel campaign coordination in a B2B marketing environment
• Familiarity with campaign performance reporting dashboards or marketing analytics tools

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