Marketing Activation Senior Manager

As Marketing Activation Senior Manager youll lead U.S. marketing activations that strengthen the SIXT brand grow customer engagement and loyalty and drive direct revenue. Serving as a key connection between SIXTs global marketing strategy and U.S. market execution youll lead a portfolio of initiatives across brand growth loyalty and sponsorships translating business priorities into locally relevant campaigns and experiences. Your scope will include high-visibility initiatives such as SIXTs flagship U.S. sports partnership alongside broader market activation and customer growth programs. Youll combine strategic thinking with hands-on execution collaborating across regional and global teams external partners and key stakeholders to turn marketing opportunities into measurable business results.

• Sponsorship Activation You lead end-to-end activation of SIXTs flagship U.S. sports partnership maximizing assets across media digital and social content events hospitality ticketing brand integrations and partner communications to support brand and business objectives.
• Integrated Campaign Execution You bring marketing concepts to life by managing messaging creative development approvals logistics and execution across channels creating cohesive experiences.
• U.S. Brand &  Growth Activation You collaborate with global marketing teams to produce locally relevant marketing initiatives that support customer acquisition and direct revenue growth translating broader brand priorities into market-specific campaigns launches events and other high-impact projects.
• Local Creative Network You build and manage a network of freelancers and agencies across priority U.S. markets to produce culturally resonant campaigns at speed vetting and onboarding while maintaining brand consistency and quality
• Performance & Insights You define and monitor KPIs across marketing initiatives evaluate impact on customer acquisition loyalty direct bookings revenue and brand performance and translate results into actionable recommendations for U.S. and global stakeholders.

YOUR SKILLS MATTER

• Marketing Leadership You bring 57 years of experience in brand marketing sponsorship activation partnership marketing experiential marketing field marketing integrated marketing or a related discipline
• Sponsorship Expertise You have demonstrated experience activating sponsorship or partnership assets across multiple channels such as media digital social events hospitality and experiential programs with the ability to translate sponsorship rights into integrated campaigns with clear business objectives
• Project Management Excellence You possess strong project management skills with experience coordinating multiple internal and external stakeholders operating hands-on where responsibilities extend beyond a single marketing specialty
• Cross-Functional Partnership You work effectively across regional and global teams within a matrixed organization with experience supporting broader brand customer growth loyalty or integrated marketing initiatives
• Data-Driven Mindset You have a data-driven mindset with experience measuring campaign performance and translating results into actionable recommendations
• Communication Excellence You demonstrate excellent communication presentation and stakeholder management skills

WHAT WE OFFER

• Comprehensive Health Insurance Accesshealthcare coverage (medical dental vision) life insurance critical illness hospital indemnity pet insurance and a 401k retirement plan
• AI at your fingertips From day one youll have access to Claude by Anthropic and SIXTgpt SIXTs own AI platform to supercharge your work. We invest in every team members AI journey: encouraging experimentation building knowledge and making sure youre ahead of the curve
• Paid Time Off & SickLeave Enjoy PTO sick leave floating paid holidays and a healthy work-life balance
• Exclusive Employee RentalsLeverage special rental discounts exclusive to employees offering great savings for you friends and family
• Additional Perks Experience the advantages of working in a dynamic work environment free parking and ample opportunities for professional advancement

Additional Information :

About us:

We are a globally leading mobility service provider with a revenue of 4.00 billion and around 9000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental) SIXT share (car sharing) SIXT ride (taxi ride and chauffeur services) and SIXT (car subscription) giving our customers access to our fleet of 350000 vehicles the services of 4000 cooperation partners and around 5 million drivers worldwide. Together with our franchise partners we are present in more than 110 countries at 2000 rental stations. At SIXT top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!

Remote Work :

No

Employment Type :

Full-time