Marketing Account Executive
Job Location:
Shreveport, LA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Title: Marketing Account Executive
Market:Shreveport
Company: The Advocate a division of Georges Media Group Louisianas largest locally owned media company
Position Overview
Georges Media Group is seeking a highly motivated Marketing Account Executive for Shreveport Bossier City and the surrounding Northwestern Louisiana region; to drive growth through new client acquisition and account growth under our local brand the Shreveport-Bossier City Advocate. This role is designed for a competitive results-oriented sales professional who thrives on prospecting opening doors and closing new business. This position is focused on new business development and client acquisition and will build a client list over time.
The ideal candidate is laser-focused on identifying untapped opportunities understanding client goals and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocates full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Groups full suite of print publications digital marketing tactics digital out-of-home and event sponsorships.
Key Responsibilities
- New Business Acquisition:Proactively identify prospect and secure new advertising clients through strategic outreach networking and market research.
- Consultative Selling:Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
- Multi-Platform Expertise:Present and sell cross-platform campaigns including print SEM SEO social media OTT/CTV targeted display Amazon advertising solutions and more.
- Digital Leadership:Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
- Competitive Conquesting:Successfully convert advertising dollars from competitive media by articulating the value reach and ROI of The Advocates solutions.
- Relationship Development:Build strong long-term partnerships with new clients by delivering results insight and exceptional service.
- Reporting & Forecasting:Maintain accurate sales pipelines forecasts and activity reporting while providing insight into market trends and competitive activity.
- Continuous Improvement:Participate in ongoing training workshops and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.
Qualifications
- 2-3 years of sales marketing or business development experience required.
- Previous media / advertising sales experience strongly preferred.
- Strong understanding of todays marketing/advertising ecosystem including both traditional and digital media.
- Excellent communication presentation and negotiation skills.
- Highly self-motivated with the ability to manage time prioritize effectively and work independently.
- Experience selling digital marketing strategies including SEM SEO social media OTT/CTV or programmatic advertising is preferred.
Compensation & Benefits
- Competitive base salary adjustable based on prior experience.
- Aggressive monthly commission structure with earnings tied directly to performance.
- Comprehensive benefits package including health retirement and paid time off.
Why Join The Advocate
- Represent Louisianas largest locally-owned media brand.
- Focus exclusively on new business developmentwith strong internal support.
- Sell a robust portfolio of solutions that span print digital and emerging platforms.
- Access ongoing training professional development and long-term career growth opportunities
How to Apply:
Qualified candidates are encouraged to submit a resume and cover letter highlighting their experience in new business sales and advertising solutions.
The Advocate is an equal employment opportunity employer committed to recruiting developing and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.
Required Experience:
IC
About Company
The Advocate is Louisiana's leading news source, providing award-winning local and regional news coverage.
