Market Development Manager, Cell Therapy (onsite)

As part of the Thermo Fisher Scientific teamyoulldiscover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthiercleanerand safer. We provide our global teams with the resources needed to achieve individual career goals while helping to takesciencea step beyond by developing solutions for some of the worlds toughest challenges like protecting the environment making sure our food is safe or helping find cures for cancer.

DESCRIPTION

Own product/service marketing strategy and execution leadership for theCell Therapyportfolio ensuring strong market insight positioning and GTM delivery.

LOCATION:

This is onsite Marketing position available for hire at our sites in Grand Island NY Waltham MA Miami FL Hunt Valley MD or Morrisville NC. Residency within commuting distance to any of these site is required. No relocation assistance will be provided.

Market & customerinsight:

• Own market assessment competitive landscape and customer needs

• Partner with centralized VOC/market research for prioritized insights

• Translate insights into clear growth opportunities

Positioning messaging & content briefs:

• Define segmentation ICP value proposition and customer messaging

• Develop customerjourneyand content strategy

• Create clear briefs for technical/content shared services

Go-to-market planning:

• Develop GTM tactical plans for NPI launches campaigns and key initiatives

• Coordinate with demand gen/events/marcom for execution

• Ensure alignment with product management and commercial teams

Sales enablement inputs & feedback loop:

• Develop sales playbooks/training/tools with support from enablement

• Capture field/customer feedback and refine messaging

• Support key customer engagements as needed

REQUIREMENTS

• Bachelors Degree plus 6 years of experience in marketing in life sciences or related industry

• Preferred Fields of Study: Life sciences marketing business administration or related field

• Strongexpertisein developing and executing multi-channel marketing strategies and campaigns

• Demonstrated ability to translate technical/scientific content into compelling customer messaging

• Strong project management and organizational skills to handle multiple priorities

• Experience with digital marketing including SEO/SEM social media and marketing automation platforms

• Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions

• Strong written and verbal communication skills

• Demonstrated ability to influence and collaborate across matrix organizations

• Deep understanding of marketing fundamentals: 4Ps segmentation value proposition development

• Experience developing sales enablement tools and customer-facing materials

• Knowledge of life science research markets and competitor landscape preferred

• Ability to travel up to 25%

• Proficiencyin Microsoft Office suite and marketing automation/CRM platforms

• Business acumen with customer-centric mindset