Manager, US Marketing Activation Portfolio Vehicles & Building Sets

The Opportunity: 

Were looking for a Marketing Manager to drive two very exciting and strategically important areas in the world of Vehicles & Building Sets. The role will report to the Director of NAD Marketing Activation.

• Portfolio Vehicles: Consisting of two owned IP brands with over 150 years of heritage between them Matchbox and Thomas and Friends as well as one of Mattels most successful licensing partnerships Disney-Pixar Cars.  All three brands have major relaunch and/or content milestones in 2026 and 2027.
• Building Sets: Consisting of two separate and distinct brands Mega Bloks a cherished heritage brand in the IPS space and Mattel Brick Shop an exciting new brand for adult fans which is expanding rapidly.

What Your Impact Will Be: 

• Manage day-to-day marketing activities including insights collection and synthesis of performance of brands & products
• Deliver item-level forecasting tracking and performance roll-ups to impact marketing strategy and financial planning
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the US market
• Drive the development of US-specific product executions or bundles in collaboration with Toy Marketing for specific priority Retailers managing P&L and full strategy.
• Manage and coordinate special Marketing Initiatives and events to support strategic priorities
• Drive marketing execution by leading a cross-functional team inclusive of Sales Toy and Brand Marketing Omnichannel Retail Marketing etc. 

Qualifications :

What Were Looking For:

• Minimum 8 years experience (6 with MBA) in consumer or brand marketing
• Exceptional storytelling and presentation skills you know how to sell a vision and back it with data and strategic insights
• Advanced understanding of standard marketing techniques
• Demonstrated leadership strong analytical and strategic thinking skills
• Excellent written/verbal attention to details time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present actionable insights to leadership and business executives.
• One team mentality and culture builder
• Bachelors degree in marketing business or related field; MBA preferred

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time