Manager, Social Media

Noom is on a mission to help people live better longer. Were a consumer-led digital health company connecting people to content coaching community and clinicians to build lasting habits and live healthier lives. Were a high-growth organization powered by science technology and world-class talent. When you join Noom on any team youll see the impact of your work on the world.

Our Marketing Team

Nooms Marketing team is responsible for bringing our mission to lifereaching people where they are and inspiring them to take the first step toward better health. From brand storytelling to growth campaigns we build the awareness trust and connection that turns curious individuals into lifelong Noom members. Our Brand & Creative team sits at the heart of how Noom shows up in the world and social media is one of our most powerful channels to do exactly that.

About the Role

Were looking for a Manager of Social Media to own Nooms organic social strategy and lead the day-to-day execution across our platforms. Youll define where we play how we show up on each channel and what winning looks liketranslating brand and growth objectives into a clear channel strategy building the content calendar and briefing the content team on what to make and why. Youll be Nooms in-house authority on platform algorithms audience behavior and organic social performance.

This is a high-impact high-visibility role partnering closely with Brand Product Marketing Content PR and Paid Media to ensure Noom shows up with intention across every channel. Youll also manage a direct report focused on community management and engagement. Were looking for someone excited about building a strategy from the ground upnot maintaining someone elses playbook.

You Will

• Audit Nooms current social presence across all channels and deliver a data-backed recommendation on where we should play at what cadence and with what content approach on each platform.
• Define and own the organic social strategy across key platformsincluding Instagram Facebook TikTok YouTube and Pinterestestablishing each channels unique role audience and KPIs.
• Build and manage a cross-platform content calendar that balances brand storytelling campaign support product launches and community engagement.
• Oversee the day-to-day management of Nooms social media accounts publishing content on schedule accounts are actively monitored and the brand shows up consistently across platforms.
• Write sharp platform-specific creative briefs that the content team can execute with confidence and assess deliverables to ensure they deliver against their brief.
• Develop and execute a strategy for reaching and engaging with new younger audiencesidentifying the platforms formats and content angles that drive incremental reach beyond Nooms existing follower base.
• Monitor cultural trends platform moments and audience conversations in real timeidentifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love.
• Own and optimize towards organic social KPIs including reach engagement and social-attributed leads; identify top-performing content to amplify with paid media.
• Build an AI-powered approach to brand tracking social listening and competitive social monitoringtracking peer brand performance emerging content formats platform trends and shifts in audience behavior.
• Manage and develop a direct report responsible for social listening community management and engagement.

About You

If youre a social platform strategist who loves diving into whats working and why thrives on building things from the ground up and gets equally energized by rolling up your sleeves to make it happenthis role may be for you!

You Have

• 5 years of experience in social media with a proven track record of driving organic reach audience growth and engagement.
• Deep platform fluency across Meta (Instagram Facebook) and TikTok with solid working knowledge of YouTube and awareness of Pinterest Snapchat and Reddit.
• Experience owning and managing social media accounts day-to-dayyou know how to keep channels active consistent and performing not just set the strategy.
• Strong command of platform analyticsyou can pull data and distill insights from our social media management tool and native platform dashboards identify whats working and why and run experiments with rigor.
• Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders.
• Fluency in paid-organic synergyyou understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative.
• Algorithm and distribution expertise: you think about discoverability and non-follower reach not just broadcasting to your existing audience.
• Experience managing or mentoring a direct report is a plus as is experience at a DTC subscription or health & wellness brand.

What Makes This Job Amazing

• Youll have real ownership of Nooms social presence at a pivotal moment in the brands growthbuilding a strategy from the ground up not inheriting someone elses playbook.
• Youll sit on a high-caliber Brand & Creative team that moves fast thinks big and genuinely cares about the workcollaborating closely with Brand Growth PR and Paid Media to make Noom show up with impact everywhere.
• Your work will directly connect millions of people to a health mission that changes livesevery post brief and campaign contributes to helping people live better longer.
• Youll be at the forefront of how social and AI intersectusing emerging tools to monitor culture track competitors and find the content opportunities that others miss.

What Youll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays generous time off Summer Fridays and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family including a premium-free plan option alongside dental vision and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards a performance-based bonus and exclusive access to Nooms products so you can grow with us win with us and enjoy what we build.

The base salary range for this position is $101250-$132300. Actual compensation is determined by job-related factors including experience skills qualifications and location.

This role is eligible for our NYC or Princeton office locations operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big act boldly and take pride in their contributions to shaping the future of health. Weve been named one of the Best Places to Work by Inc. Fortune Glassdoor and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health. Youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

To help protect against potential hiring scams please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @ address. Please ignore any messaging or communication from other domains (e.g. @). Noom will never ask you for personal payment require you to purchase equipment conduct an interview process or messaging exchange via Microsoft Teams or extend a job offer without the completion of a multi-step interview process featuring a combination of phone Zoom and in-person interviews as well as references. If you are unsure about the validity of a Noom job posting on another website we strongly encourage you to apply directly through our website.