Manager, Social Media

POSITION SUMMARYThe Manager Social Media (Organic) leads the development and execution of organic social media strategies across all campaigns and institutional priorities. This role translates overarching marketing objectives into platform specific content strategies that drive audience growth engagement brand affinity and measurable revenue impact including ticket is a hands-on role responsible for both strategic leadership and day-to-day execution while building the foundation for scalable organization growth. The Manager Social Mediaserves as the organizations organic social subject matter expert and a key partner to Advertising (Paid Media) Public Relations Creative and internal stakeholders to ensure social media is fully integrated into campaign execution and organizational JOB FUNCTIONS/RESPONSIBILITIESSocial Media & Content StrategyLead the development and execution of a comprehensive organic social media strategy across all campaigns and always-on brand initiatives Translate campaign briefs and marketing priorities into platform-specific content strategies including messaging cadence and channel approach Ensure social media is fully integrated into campaign planning and contributes to overall marketing and revenue objectives Identify opportunities to leverage cultural moments trends and timely content to increase relevance reach and engagement Identify coordinate and collaborate on opportunities to partner with creators and influencers in partnership with internal teams to extend reach enhance cultural relevance and support campaign and revenue objectivesContent Planning Development & ExecutionManage the organic social content calendar across all platforms ensuring consistent high-quality and strategic content distribution Lead day-to-day channel management including publishing scheduling and real-time content execution partnering closely with Creative teams (copywriters designers videographers project managers) to develop compelling content optimized for each platform and messaging aligned with brand standards and campaign goalsLead contribute to and execute the creation of social content and copy in partnership with Creative teams ensuring all outputs are aligned with brand voice campaign objectives and platform best practicesPartner with the Advertising team to align organic and paid efforts share insights and support integrated campaign execution to maximize impact across channelsProvide clear directions and briefs to guide content development ensuring alignment with audience behavior and platform best practices Demonstrate a strong understanding of and respect for production artist and venue protocols including backstage access rehearsal and performance boundaries and content capture limitations; ensure all content aligns with approvals rights and established theater etiquetteEnsure all content reflects brand standards and storytelling while supporting performance goals including audience growth engagement and conversionPerformance Optimization & Revenue ImpactDefine track and report on key performance indicators (KPIs) including engagement reach traffic conversion support and contribution to revenue (e.g. ticket sales) Analyze content and campaign performance to generate actionable insights and continuously optimize strategy Leverage data to refine content approaches improve audience engagement and increase effectiveness/conversion across platforms Partner with Advertising (Paid Media) team to align organic and paid strategies maximizing campaign performance and return on investment Community Management & EngagementLead and execute community management across platforms ensuring timely thoughtful and brand-aligned engagement Monitor audience sentiment conversations and feedback to proactively manage and enhance brand reputation Maintain a consistent and authentic brand voice across all interactions including high-volume and event-driven periods Identify opportunities to foster deeper audience connection and encourage ongoing engagement and loyalty Team Development & Operational ScalabilityContribute to building a sustainable high-performing social media operation that can support increasing campaign volume and complexity Establish and refine workflows for content planning creation approvals publishing and performance reporting to support efficient high-quality executionSupport onboarding mentorship and direction of interns and future social media/marketing colleagues Identify tools resources and processes needed to scale the organic social media function effectively as the organization grows Professional Expectations & Organizational AlignmentAdhere to all organizational policies procedures and operational standards while actively supporting and demonstrating the organizations core values Build and maintain professional collaborative relationships across departments colleagues and external partners Communicate effectively in English both written and verbal ensuring clarity and professionalism Deliver a high standard of professionalism customer service and responsiveness in all interactions maintaining organizational customer service standards at all times Demonstrate the ability to remain composed and effective under pressure exercising sound judgment patience tact and diplomacy when working with a variety of internal and external stakeholdersAdapt to evolving priorities and support additional responsibilities as neededKNOWLEDGE AND EXPERIENCEBachelors degree in Marketing Advertising Communications or related field required Minimum of four (4) years of experience in social media management digital content and/or social strategy with a strong understanding of major social media platforms (Instagram Facebook TikTok LinkedIn X) including evolving trends audience behavior and best practices requiredProven ability to balance strategic thinking with hands-on execution in a fast-paced campaign-driven environment with demonstrated results driving engagement audience growth and conversion and the ability to manage high-volume execution while maintaining quality and consistencyProficiency with social media management publishing listening and analytics tools (ex: Sprout Social or equivalent) with a minimum of two (2) years of hands-on experience and the ability to translate performance data into actionable insights Experience collaborating cross-functionally with marketing creative paid media PR and internal stakeholders with the ability to build and maintain strong professional relationshipsExperience identifying coordinating or collaborating with creators and influencers to support content and campaign objectivesStrong organizational and project management skills with the ability to manage multiple priorities and deadlinesExceptional writing and communication skills with a strong command of brand voice tone and storytelling; copywriting experience is a plusExperience supervising mentoring or guiding junior team members is a plusPassion for live entertainment culture and audience engagement is a plusSPECIAL CONDITIONS OF EMPLOYMENTThis position requires the ability to work a variable schedule evenings weekends and holidays to meet operational be available to support urgent operational needs and time-sensitive real-time communications including unforeseen situations as they arise. Must have reliable transportation for required off-site meetings and events (mileage will be reimbursed at the Federal Mileage Rate).May require occasional domestic travel to support content capture campaign activations performances and key organizational events.