Manager, Social Media Business Service Center
Saint Louis, MI - USA
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY:$84800-$100700 bonus eligible
COMPANY:
ROLE SUMMARY:
The Social Media Manager plays a key role in driving brand growth consumer engagement and bringing Anheuser-Buschs brands to life across all social platforms. This role leads cross-functional strategies spanning content creation CRM execution and risk mitigation while fostering strong partnerships.
Youll shape how consumers experience our brands across digital channels by building authentic connections creating culturally relevant content and ensuring each interaction reflects the brand. This role includes developing content managing social tone partnering with internal teams to grow brand awareness and leading CRM strategy for brand campaigns. If you thrive in competitive environments have a strong pulse on culture and balance creativity with sound judgment this is an opportunity to make an impact at scale.
JOB RESPONSIBILITIES:
- Act as the voice of our brands across social platforms (Instagram Facebook X etc.) engaging directly with consumers in real time
- Create meaningful 1:1interactionsthat build brand love loyalty and unforgettable consumer experiences
- Own the end-to-end consumer journey across social ensuring every touchpoint reflects the voice and standards of Anheuser-Busch
- Develop and publish engaging on-brand content that taps into culture trends andwhatshappening now
- Identifyand respond to emerging trends conversations and potential risksescalating when needed and staying ahead of the moment
- Build and execute strategy through competitive research platform determination benchmarking messaging and audience identification.
- Partner cross-functionally with internal teams and external partners to resolve consumer needsdevelop contentand elevate the overall experience
- Suggest and implement new features to develop brand awareness like promotions and competitions in addition to supportinggiveaways promotions and merchandise fulfillment to enhance engagement and brand affinity
- Collaborate with reporting and analytics teams to share insights and qualitative feedback from real consumer interactions
- Leverage sound judgment to navigate sensitive or high-visibility situations with professionalism and brand alignment
- Collaborate cross-functionally on organic socialcontent calendar social posting strategy equity and earned campaign social plan social reporting paid support of organic social
- SupportMerch & E-Commerce efforts
- Support ongoingwebsitemanagement and content upload product launchesearned campaign page builds
- Manage budget for sweepstakes and surprise & delight effectively
- Build and execute CRM strategy including emails for always on earned promo launches and merchandisecampaigns
- Support execution ofsocialearnedideasthroughcreative ideation for real timemoments
- StreamlineCM processes andlookforconstant improvement of Risk Mitigation efforts
- Build a deep understanding of Anheuser-Buschs portfolio brand positioning and marketing strategies to ensure consistent and impactful engagement
JOB QUALIFICATIONS:
- Bachelors degree in marketing Communications or a related fieldrequired
- 3 years of experience in marketing communications or social media platform management
- Proven abilityin managing social media platforms with an eye for what performs
- Experience using CRM and Website platforms/tools
- Deep understanding of internet culture social trends and what gets people to stop scrolling
- Strong writing skills with a sharp sense of tone voice and attention to detail
- Highly creative mindset with the ability to develop contentthatsengaging culturally relevant and thoughtfully uses humor happens
- Highly organized and proactive with the ability to juggle multiple projects timelines and priorities without missing a beat
- Comfortable working both independently and collaboratively in a fast-moving environment
- Strong communicationand project management skills preferred
- Adaptable and energized by change with a solutions-first mindset
- Able to support nights/weekends
- Open to relocation for future growth opportunities
- Bonus points for a passion for the beer/alcohol industry
WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
- Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
Required Experience:
Manager
About Company
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.