Manager, Social and Digital Smashbox

Purpose of Role:

The roles primary purpose is to lead and develop an effective content strategy for Smashbox ensuring its alignment with brand objectives. This involves driving strategic initiatives for content creation overseeing social platforms to enhance reach and engagement and collaborating with cross-functional teams to integrate content strategies into 360 campaigns. The incumbent is tasked with balancing brand storytelling and commerce-driven content leading organic content creation efforts and leveraging analytics to optimize performance. Additionally the role involves managing relationships with analytics vendors and platform leads staying informed about industry trends and adapting to an Agile model for efficient collaboration between Marketing and Creative teams. The goal is to elevate Smashboxs social presence supporting business objectives with a unified budget mindset.

Scope of Role:

Member of the Global Marketing department and responsible for social content strategy and content execution. Collaborate closely with Commercial and Creative teams.

Key Responsibilities:

Lead Content Strategy: Support the creation and lead the execution of a content strategy that is highly effective rooted in brand objectives and supports 360 campaigns. Success is measured by the strategys alignment with brand goals and its impact on the growth of reach engagement and audience on social platforms.
Execute Engaging Social Campaigns: Collaborate with the Digital Marketing team to plan and execute content-first social campaigns. Success involves building brand awareness supporting product launches and capitalizing on key cultural moments with a focus on both storytelling and commerce-driven content.
Lead Organic Content Creation: Ideate evaluate and create content concepts ensuring alignment with overall marketing strategies. Success is achieved through the production of high-quality in-house social content including videos and photography and the effective utilization of tactics such as paid boosting and livestreams to expand content reach.

Qualifications:

• Content Strategy Expertise: Proven track record in driving content strategies aligned with brand goals and 360 campaigns.
• Social Media Mastery: Demonstrated ability to drive growth in reach engagement and audience on social platforms through content-first strategies.
• Collaborative Leadership: Strong teamwork skills particularly in collaborating with cross-functional teams like Digital Marketing and Creative ensuring seamless integration of content strategies.
• Analytical Prowess: Skilled in defining clear goals KPIs and optimizing content performance through insightful analytics across platforms.
• Agile Adaptability: Experience in working within an Agile model showcasing adaptability change management skills and a focus on making strategic adjustments for optimal outcomes.

Experiences You Have

• Content Strategy Leadership: Proven success in driving content strategies aligned with brand goals.
• Social Media Expertise: Hands-on experience driving growth on social platforms with a focus on content-first strategies.
• Collaborative Teamwork: Track record of effective collaboration with Digital Marketing and Creative teams for seamless content integration.
• Content Creation: Demonstrated ability to drive high-quality content creation including video and photography production.
• Analytical Optimization: Proven skills in setting goals tracking performance and optimizing content based on analytics.
• Platform and Partnership Management: Experience in building relationships with analytics vendors and platform leads.
• Agile Model Adaptability: Work history showcasing adaptability and change management skills.
• Communication Leadership: Strong communication skills providing thought influence on social media best practices.
• On-Camera Talent: Previous experience as on-camera talent and sourcing additional talent for effective representation in social content.