Manager, Social Affiliate (TikTok Shop)

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

• This role is open to remote candidates and based on experience

As the Affiliate Marketing Manager (TikTok Shop) atSharkNinja you will lead the strategy and execution of our affiliate efforts within TikTok Shopone of the fastest-growing social commerce platforms. Your focus will be on scaling creator partnershipsoptimizingproduct visibility and driving halo across retailers whilemaintaininga relationship first cross-functionally with teams in Performance Media PR Brand Marketing Analytics and Creativeyoullensure cohesive messaging across the funnel while capitalizing on TikTok-native trends and behavior. This is a unique opportunity to own a high-impact revenue-generating channel and help shape howSharkNinjashows up in the evolving world of social commerce.

Responsibilities

Affiliate Strategy & Program Management

• Develop and execute TikTok Shop affiliate marketing strategies to driveGMV at scale as well as create viral moments within social commerce.

• Own the day-to-day operations of the TikTok Shop affiliate program including onboarding tracking payouts and reporting.

• Define KPIsmonitorperformance andoptimizeaffiliate campaigns to hit growth targets.

Creator & Influencer Recruitment

• Identify recruit and build strong relationships with TikTok creators influencers and affiliate partners aligned with brand goals.

• Vet creatorsbasedon performance niche audience fit and content quality.

• Negotiate commission structures and campaign terms that balance brand ROI and creator incentives.

Content Optimization & Product Positioning

• Collaborate with creators to ensure on-brand high-performing content that drives sales throughcodes coupons live streams co-funded campaigns and more.

• Advise oncontent trends product hooks and messaging that perform well on TikTok.

• Coordinate with the creative team tosharetop performing creative to drive insights into how creator focused teams can pivot their messaging.

Data Reporting & Optimization

• Analyze affiliate performance metrics such as CTR conversion rate AOV ROI and revenue contribution.

• Use TikTok Shop analytics and external tools toidentifytop performers and improvement areas.

• Test new strategies like affiliate bundleslimited-timeoffers or product seeding to boost performance.

Stay Ahead of Platform Trends

• Stayup-to-datewith TikTok Shops evolving features creator tools algorithm changes and best practices.

• Educate internal teams on TikTok Shop trends capabilities and affiliate opportunities.

Key Skills/Functions

• Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners

• Experience driving cross functional initiatives with global teams and external collaborators

• Strategic thinker with the ability to connect the dots between brand product and consumer needs

• Strong organizational skills and project managementexpertiseacross multiple complex initiatives

• Passion for brand storytelling innovation and consumer centric marketing

• Analytical mindset with experience evaluating campaign and partner performance using data

• Creative problem solver with a bias toward action

• Comfortable working in a fast paced dynamic environment

Qualifications

• 25 years of experiencein affiliate marketing influencer marketing or performance marketing ideally within eCommerce or consumer brands.

• Proven success managing TikTok Shop affiliate programsor direct experience working with TikTok creators and social commerce strategies.

• Strong understanding ofTikToks creator ecosystem content trends and what drives conversions on the platform.

• Familiarity withaffiliate tracking platforms commission models and performance-based partnerships.

• Demonstrated ability torecruit manage and scale creator/affiliate networks ideally with a revenue-growth focus.

• Analytical mindset withproficiencyindata analysis tools(e.g. Excel Google Analytics TikTok Shop insights) to track KPIs andoptimizeperformance.

• Experience working cross-functionally withcreative paid media brand marketing and analyticsteams.

• Excellent communication negotiation and relationship-building skills.

• Ability to thrive in afast-paced test-and-learn environmentwith evolving platform capabilities.

Preferred / Bonus:

• Hands-on experience withTikTok Shop Seller Centerand TikTok Creator Marketplace (TCM).

• Background ininfluencer seeding short-form video strategy or UGC content performance.

• Prior experience working for or withconsumer electronics CPG or lifestyle brands.

• Basic understanding ofpaid social metricsand how affiliate campaigns integrate with paid efforts.