Manager, Programmatic (Embedded Role, Entertainment Client)

Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.

From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.

In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.

With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.

About This Role:

This is a unique opportunity to work as an embedded team member with our client Warner Brothers Discovery out of their Flatiron District office in New York City gaining the kind of hands-on brand-side experience that is rare in a traditional agency role. If youve ever wanted to see your programmatic strategies come to life from the clients seat this role puts you in that position while still being part of Starcoms broader network and career development opportunities.

What Youll Do:

As a Manager Programmatic you will focus on driving business goals for Warner Bros. Discoverys Streaming Services. The ideal candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel maximizing customer growth at cost-effective levels.

• Own the strategy and performance of programmatic activity with full operational responsibility
• Lead Programmatic planning and media-buying across all territories ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments
• Work closely with the planning teams to recommend effective growth strategies and budget
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Lead Programmatic innovation within the team and the effective use of relevant tools identifying new BETAs and data sources to drive our Programmatic offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency

• 3 years of progressive experience in programmatic media with hands-on experience in programmatic media buying and campaign management
• Deep understanding of programmatic landscape with experience planning and buying self-serve programmatic through at least one platform
• Proven experience with Direct Response and Brand campaigns with experience with attribution and optimizing towards strict KPI goals
• Highly numerate logical thinker comfortable using excel to both run campaign analysis and provide recommendations with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel and the relationship with specific tactics with clear POVs on tracking attribution ad fraud cookie windows etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced growing environment
• Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours
• Clear communicator who can translate strategy into action. Additional languages are a plus.
• Bachelors degree or higher preferred

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.