Manager, Precision

Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.

From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.

In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.

With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.

As a Manager Programmatic youll lead strategic planning and hands-on execution for programmatic
campaigns across full-funnel channels (display video CTV/OTT DOOH etc). This role is both strategic
and operational: you will generate optimization strategy drive measurable performance partner with
analytics and account leads and mentor Analysts/Sr. Analysts to deliver best-in-class work. You will
serve as a trusted advisor to clients ensuring campaigns are innovative data-driven and aligned with
business objectives.

• Own programmatic campaign planning execution and optimization across leading DSP platforms (e.g. The Trade Desk DV360 Amazon Advertising Platform Yahoo DSP) ensuring alignment with client KPIs.
• Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
• Maintain strong client relationships through proactive communication and performance insights.
• Apply emerging platform features and best practices to enhance campaign performance including audience segmentation bid strategies and dynamic creative optimization.
• Partner with analytics to implement measurement plans and interpret performance data using tools such as Google Analytics Adobe Analytics and/or attribution modeling frameworks.
• Manage campaign QA processes troubleshoot issues and ensureaccurateplatform implementation.
• Oversee delivery of creative assets insertion orders and campaign documentation fortimelylaunches.
• Generate and manage monthly billing and spend reporting in coordination with Analysts.
• Prepare and deliver client presentationsshowcasingcampaign performance actionable recommendations and feedback to junior team members during report and insight development.
• Participate in knowledge-sharing sessions to stay current on trends and share optimization strategies.
• Collaborate with media and tech partners toleveragead verification tools and ensure brand safety and viewability compliance.
• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
  • Collaborate with internal teams to problem solve resolve campaign issues decipher budget discrepancies and complete necessary client deliverables.

• 3 years of progressive experience in programmatic media.
• Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
• Strong analytical skills withthe abilityto interpret data andprovideactionable insights.
• Hands-on experience with DSP platforms (e.g. The Trade Desk DV360 Yahoo DSP Amazon DSP) and familiarity with DMPs.
• Strong understanding of programmatic metrics optimization strategies and attribution Modelingframeworks.
• Familiarity with ad verification tools (IASDoubleVerify) and brand safety protocols.
• Excellent client& partnercommunication able to present performance explain technical choices and recommend strategy.
• Strong troubleshooting QA discipline and project management skills.
• Strong client-facing experience and ability to manage issues effectively.
• Resourceful curious and motivated with a passion for innovation and continuous learning.
• Proficiencyin Microsoft Office Suite; advanced Excel skills preferred.
• Bachelors degree or higher preferred

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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