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Manager, Performance Marketing

Beiersdorf

Job Location:

Stamford, CT - USA

Monthly Salary: Not provided by the employer

Posted: 29 September 2026 (10 hours ago)

Application Deadline: 27 December 2026

Vacancies: 1 Vacancy

Job Summary

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today Beiersdorf is a global company with iconic brands Coppertone Aquaphor Eucerin and NIVEA focused on providing innovative clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries making people feel comfortable in their own skin.

At Beiersdorf we care beyond skin. We care for people our employees our customers our consumers and our communities and our planet. We know that diversity of thought backgrounds experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf youll find:

A welcoming workplace that values diversity inclusion and belonging where every team member feels valued respected and supported
Flexible teams that enjoy a challenge and the ability to make an impact
A dynamic community of life-long learners that values individual skills and a growth mindset as well as hard skills and established expertise
A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
A culture that lives by its core values of care trust simplicity and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work and we support you with unique benefits including:

Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model hybrid (at least 3 days on-site)

Experience skills and competencies that lend themselves to this role:

We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.

The Performance Marketing Manager is a strategic leader responsible for maximizing the return on our advertising investment and driving omnichannel growth across our key identified retail partners. This role will serve as the central hub of expertise connecting the Beiersdorf account teams our external media deployment agency and the retailers advertising teams.

You are a data-driven commercially savvy expert who understands how to translate business goals into powerful full-funnel media strategies. You will be responsible for the strategic planning budget management and performance analysis of all on-site and off-site retail media in collaboration with the relevant commercial teams/leads and the account teams at Beiersdorf. Your primary mission is to ensure our media plans are flawlessly executed by our agency fully integrated with our shopper marketing strategy our commercial plans our integrated media plans and delivering a best-in-class return on ad spend (ROAS) across brands.

Your Tasks

Strategic Planning & Budget Management:

Develop the annual and quarterly retail media strategy for identified retailers in partnership with the Beiersdorf Account Heads.
Ensure all media plans are deeply integrated with the commercial calendar including the Joint Business Plan (JBP) new productlaunches in-store promotions and seasonal events.
Play a key role to make the JBPs mutually beneficial.
Manage the multi-million dollar media budget for these accounts including planning phasing and reconciliation to maximize working dollars.
Lead the test and learn agenda piloting new ad formats targeting tactics and measurement methodologies to keep Beiersdorf at the forefront of retail media innovation.
Build creative pipelines for retail media to actively A/B test hypothesis insights & business priorities to drive incrementality
Own end-to-end finance & budget management process across the value chain; internally with retailers & our agency partners
Own identified brand(s) relationships with marketing media finance controlling by consolidating actions presentations & asks

Agency & Partner Management:

Serve as the primary day-to-day strategic lead for our Performance Marketing deployment agency translating business objectives into a clear executional brief.
Lead weekly monthly quarterly & other business reviews with the agency to review performance against KPIs hold them accountable for results and optimize future campaigns
Cultivate and maintain strong collaborative relationships with our key partners with identified retailers acting as the primary strategic point of contact for Beiersdorf.
Leverage these retailer relationships to gain access to betas deeper insights and strategic support that gives Beiersdorf a competitive advantage.

Campaign Oversight & Omnichannel Integration:

Review and provide strategic feedback on all media plans submitted by the agency ensuring the right mix of tactics (e.g. Sponsored Search On-site Display DSP In-store etc) to achieve our goals.
Collaborate with Brand Marketing Media and Shopper Marketing teams to ensure creative and messaging are consistent from national campaigns all the way to the digital shelf.
Champion an omnichannel mindset developing strategies that drive both online sales and in-store foot traffic and conversion.

Performance Analysis & Insight Generation:

Go beyond the agencys base-level reporting to conduct deep-dive analyses on campaign performance focusing on key metrics like ROAS new-to-brand acquisition incremental lift halo effects amongst others
Translate complex performance data into a clear concise and actionable story for internal stakeholders including the Account Heads and senior leadership.
Own the internal reporting and communication of retail media performance for your accounts ensuring the business has a clear understanding of the value and impact of its investment.
Utilize retailer data platforms (e.g. Walmart Scintilla/Amazon Brand View Pro/Kiosk) to uncover shopper insights that can inform both media targeting and broader commercial strategy.

Your Profile

Experience: 8 years of experience in digital media media planning or eCommerce marketing with a focus on performance-driven advertising.
Retail Media Platform Expertise:
- Direct extensive hands-on experience managing or overseeing large-scale campaigns through AMC or Walmart Connect is a primary requirement. Or deep experience with Targets Roundel is a highly valuable equivalentand demonstrates a strong understanding of sophisticated closed-loop retail media networks.
Agency Management:Proven experience managing a media agency or acting as the primary client lead at an agency is essential. You must be able to effectively brief manage and challenge an agency partner to deliver best-in-class results.
Commercial Acumen:Strong understanding of the CPG/retail environment. Beauty background preferred. Must be able to speak the language of the sales team and connect media metrics to business outcomes like sales lift and profitability.
Highly Analytical:A data-driven mindset with a proven ability to analyze campaign data and generate actionable insights. Must be proficient in Excel and comfortable with retail media analytics platforms.
Cross-Functional Collaboration:Exceptional ability to build relationships and influence across an organization. This role requires daily collaboration with Sales Marketing and Analytics teams.
Communication Skills:Excellent verbal and written communication skills with the ability to present complex data and strategies to senior leadership.
Experience with identified retailers or other major retail media networks is a strong plus.

ADDITIONAL INFORMATION:

At Beiersdorf we value diversity and aim to provide equal opportunities to all of our applicants regardless of e.g. gender sexual identity nationality ethnicity religion or ideology disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance please feel free to upload your CV without a picture.

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