Manager, Performance Marketing, Paid Search
San Francisco, CA - USA
Department:
Job Summary
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 250000 businesses worldwide including Brex Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success.
As the Manager Paid Search you will own and execute Airwallexs global SEM marketing strategy driving measurable growth in customer acquisition and revenue. Youll collaborate with cross-functional teams to design launch and optimize high-impact paid search campaigns across multiple markets. This is a hands-on data-driven role where youll blend strategic thinking with campaign execution leveraging the latest tools and best practices to maximize ROI and scale our global presence.
This role is based in San Francisco.
Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
Plan execute and optimize paid search campaigns (Google Ads Bing etc.) across multiple geographies ensuring best-in-class performance and efficiency.
Design and run A/B tests for ad copy landing pages and bidding strategies to continuously improve campaign results.
Analyze campaign data to identify trends insights and opportunities for optimization; report on performance to senior leadership.
Collaborate with product marketing analytics and regional marketing teams to localize campaigns and align messaging.
Manage SEM budgets forecast spend and ensure optimal allocation of resources.
Stay current with industry trends platform updates and emerging SEM technologies to maintain a competitive edge.
Partner with external agencies and vendors as needed to scale execution and drive innovation.
Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
5 years of hands-on Paid Search marketing experience with a proven track record of running and optimizing global paid search campaigns.
Bachelors degree in Marketing Business or a related field.
Deep expertise in Google Ads Bing Ads and other major SEM platforms.
Strong analytical skills with the ability to interpret data generate insights and make data-driven decisions.
Experience managing SEM budgets and delivering measurable ROI.
Excellent project management and communication skills; able to work cross-functionally in a fast-paced global environment.
Experience in fintech SaaS or B2B marketing environments.
Familiarity with marketing automation CRM systems and advanced analytics tools (e.g. Looker Tableau).
Experience with landing page optimization A/B testing and conversion rate optimization.
Ability to think creatively and deliver innovative SEM solutions.
Knowledge of financial products sales strategies and industry regulations.
Multi-lingual and particularly Korean Japanese or French.
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
Required Experience:
Manager
About Company
Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.