Manager, Partner Marketing

At Western Union were more than a trusted name in global payments. Were moving beyond remittances beyond cash and beyond the expectations of our customers.

Our talented teams enable us to transform into a digital-first company built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.

Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world were committed to shaping the next generation of financial experiences.

Join us as we go beyond and be part of a team thats redefining whats possible.

Manager Partner Marketing

The Manager Partner Marketing is responsible for developing and executing marketing strategies that drive customer acquisition transaction growth retention and revenue across a portfolio of Western Unions mid-market retail partners. This role serves as the primary marketing lead supporting partner growth initiatives through in-store marketing partner-owned marketing channels and Western Union-owned marketing channels.

The ideal candidate combines strong retail marketing expertise with a data-driven approach to performance management. They will be responsible for developing scalable marketing programs measuring marketing effectiveness optimizing investment decisions and partnering closely with Strategic Partnerships Analytics Product and partner stakeholders to drive measurable business results.

Role Responsibilities

Partner Marketing Strategy

• Develop and execute annual marketing plans for a portfolio of mid-market retail partners.

• Create growth strategies that drive customer acquisition transactions retention and partner productivity.

• Identify opportunities to expand market share through targeted partner marketing initiatives.

• Develop scalable marketing frameworks that can be leveraged across multiple partners while accommodating unique partner needs.

Multi-Channel Marketing Execution

• Lead execution of marketing programs across: In-store marketing and signage Point-of-sale merchandising Partner digital channels (email website mobile app social media loyalty programs) Western Union-owned channels (CRM email digital media website social channels).

• Coordinate campaign development and execution with internal marketing and creative teams.

• Ensure marketing activities align with both Western Union and partner objectives.

Marketing Analytics & Performance Optimization

• Establish performance measurement frameworks for all marketing initiatives.

• Partner with Analytics teams to develop dashboards reporting and ROI measurement.

• Evaluate campaign effectiveness using transaction growth customer acquisition retention cost efficiency and revenue metrics.

• Conduct test-and-learn programs to continuously improve performance.

• Make data-driven recommendations regarding marketing investment allocation and optimization.

Partner Relationship Management

• Build strong working relationships with partner marketing and business leaders.

• Develop joint marketing plans and promotional calendars.

• Identify opportunities to leverage partner-owned channels to expand customer reach.

• Coordinate co-marketing initiatives and ensure effective campaign execution.

Marketing Investment Management

• Manage partner marketing budgets and investment plans.

• Develop business cases supporting marketing initiatives and funding requests.

• Prioritize investments based on expected business impact and ROI.

• Monitor performance against business cases and optimize future spending accordingly.

Role Requirements

• 4 years of professional marketing experience including partner marketing channel marketing retail marketing shopper marketing or growth marketing.

• 3 years of experience managing marketing programs across multiple retail partners locations territories or customer segments.

• 3 years of experience developing annual or quarterly marketing plans and leading end-to-end campaign execution across multiple marketing channels.

• 3 years of experience driving measurable business outcomes through marketing initiatives including customer acquisition transaction growth sales growth customer retention or revenue growth.

• 2 years of experience measuring marketing performance using KPIs dashboards reporting tools or campaign analytics to optimize results.

• 2 years of experience managing marketing budgets and making investment decisions based on business objectives and expected ROI.

Preferred Experience

• 2 years of experience in one or more of the following industries: financial services payments fintech telecommunications retail prepaid products consumer services or other high-volume consumer businesses.

• 2 years of experience with CRM lifecycle marketing customer segmentation retention or loyalty programs.

• 2 years of experience partnering with distributed retail networks and franchise-like environments.

We make financial services accessible to humans everywhere. Join us forwhatsnext.

Western Union is well positioned to become the worlds most accessible financial services companytransforminglives and than moving money we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper we support our employees in achieving their professional plenty of opportunities to learn new skills and build a career as well as receive a great compensation package. Ifyoureready to help drive the future of financial servicesitstime forWesternUnion. Learn more about our purpose and people at OPTION

HYBRID - Western Union values in-person collaboration problem solving and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives multiple health insurance options accident and life insurance and access to best-in-class development platforms to name a few
( Please see the location-specific benefits below and note that your Recruiter may shareadditionalrole-specific benefits during your interview process or in an offer of employment.

Your United States specific benefits include:

• Medical Dental Vision and Life Insurance

• Paid Time Off

• Parental Leave

• Global Adoption Assistance

• 401KPlan

Salary

The base salary range is $103000 $130000.00 per year total on target compensation includes a base salary plus annual incentives that align with individual and company performance. Actual salaries will vary based on candidates qualifications skills and competencies.

Other Details

We are passionate about honoring our employees identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race color national origin religion political affiliation sex (including pregnancy) sexual orientation gender identity age disability marital status or veteran status. The company will provide accommodation to applicants including those with disabilities during the recruitment process following applicable laws.

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.