Manager, Paid Social Media

Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.

From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.

In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.

With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.

The Manager Paid Social serves as the daytoday steward of paid social campaign development activation and innovation. This role works closely with media strategy and client teams to translate highlevel marketing goals and media objectives into impactful performancedriven paid media campaigns across social platforms.

The Manager is responsible for the daily leadership and development of a team of Analysts and Senior Analysts balancing project management to ensure timely highquality delivery with ongoing coaching mentorship and career development.

This position is both strategic and handson in scope requiring deep paid social expertise and the ability to translate data into actionable insights and recommendations. The Manager partners closely with the Associate Media Director and Director to strengthen paid social thought leadership within the team and to help develop innovative strategies that consistently meet and exceed client business objectives.

• Direct and manage the daytoday workflow of paid social campaigns including proposal development campaign activation and ongoing maintenance and postbuy recaps
• Partner crossfunctionally with Investment Strategy and Activation teams to respond to client briefs develop strategic campaign plans communicate service offerings and collaboratively identify and deliver new solutions
• Train mentor and develop Analysts and Senior Analysts providing guidance on executional excellence optimization approaches and career growth
• Compile and synthesize data across multiple social platforms collaborating with the Analytics team to deliver weekly and monthly performance reporting inclusive of insights optimization recommendations and future strategy considerations
• Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
• Monitor emerging trends across social platforms ad formats and technologies translating new developments into performance opportunities and clientready recommendations
• Champion strong communication and collaboration within the paid social team and across the broader agency
• Actively participate in and lead knowledgesharing sessions contributing learnings new approaches and optimization strategies
• Develop and execute action plans for achieving and measuring social media success including defining KPIs measurement frameworks and optimization roadmaps
• Advocate for the value of paid social by educating clients partners and internal teams on evolving capabilities platform innovation and best practices
• Provide oversight and direction to a dedicated team of social media buyers ensuring quality consistency and performance across all activations
• Lead regular performance reviews and checkins tracking results against KPIs and identifying opportunities for improvement
• Guide optimization efforts through strategic refinements testing initiatives and the adoption of new platform features and capabilities
• Create and deliver clear compelling presentations for clients and internal stakeholders that articulate campaign strategy performance results and nextstep recommendations

Develop informed points of view on emerging technologies trends and opportunities within the social media landscape to support innovation and thought leadership

• Bachelors degree or higher preferred ideally in marketing advertising business engineering statistics economics sociology or a related field
• 3 years of directly relevant paid media experience with a strong emphasis on paid social campaign development execution and optimization
• 1 years of handson experience managing and optimizing campaigns across Facebook and Instagram with experience in TikTok required; experience leveraging APIbased and/or selfserve tools strongly preferred
• Solid understanding of traditional and digital media planning principles including audience targeting budgeting pacing and measurement
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
• Demonstrated organizational problemsolving and communication skills with the ability to manage multiple workstreams in a fastpaced environment
• Prior people management or leadership experience preferred including coaching mentoring or project oversight
• Proficiency in Microsoft Office with intermediate to advanced Excel skills (e.g. formulas pivot tables data manipulation)
• Resourceful curious and selfmotivated with the ability to work independently while also thriving in a highly collaborative team environment

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.