Manager, Paid Search (SEM)

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The role of the Paid Search Manager is to be the day-to-day steward of search media for assigned brands and lead search campaign development activation and innovation. The Paid Search Manager is expected to apply search mastery to deliver against client goals. The Paid Search Manager will work closely with the Associate Director in the development and communication of all search strategy while owning tactical addition the Paid Search Manager is responsible for day-to-day management of the Paid Search Analyst including both project management to ensure timely delivery of all tasks and career development.

Role Objectives:

• Actively contribute to account strategy including annual budget development KPIs partner selection new tactics and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign
• QA and oversee trafficking of approved plan into search platforms
• Ultimate oversight for all day to day budget and billing activity (pacing Prisma management draft billing accuracy of budgets vs. strategy flowcharts)
• Responsible for Search Analysts management of campaign budgets pacing and bid adjustments
• Development and recommendation of optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Qualifications:

• 3-5 years of paid search experience ideally in an agency environment
• Mastery of search platforms
• Mastery of all relevant tools for reporting analytics and competitive analysis
• Demonstrated expertise in core MS Excel functions (vlookup pivot tables data visualization)
• Proven leadership ability
• Excellent written verbal and interpersonal communication skills
• Presentation skills are a must
• Demonstrated critical thinking and problem solving skills
• Excellent project management and organization skills
• Ability to work successfully with teams on multiple projects under tight deadlines
• Demonstrates initiative/hunger
• Collaborative approach/attitude
• Certifications in search platforms (Google Ads Microsoft Ads)
• Experience in search platforms preferred SA360 (preferred)Kenshoo

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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