Manager, Omnichannel Specialist
Lexington, KY - USA
Job Summary
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Position Summary
Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategiesinto coordinatedfeasiblechannel activation by standardizing runbooks answering execution questions and scaling learnings across brands
Key Responsibilities
Define HCP omnichannel execution standards:Maintainenterprise best practices for HCP omnichannel activation (e.g.segment/eligibility rules trigger logic channel sequencing/cadence)
Provide consultative execution support:Serve as a go-to SME for brand teams Media Architects and pods to answer questionsand advise on HCP omnichannel activation feasibility dependencies and common execution pitfalls
Set readiness and quality expectations:Define launch-readiness and QA requirements for HCP omnichannel activations and guideteams in diagnosing recurring executionissue
Enable full-funnel measurement and tracking: Ensure consistent tracking of HCP engagement and adoption metrics acrossthe journeyand resolve common measurement gaps
Enable test-and-learnexecution :Standardize experiment designs and templates (A/B sequencing tests cadence testssegment/eligibility tests message/CTA tests channel-mix tests); document learnings for enterprise playbooks
Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign readouts;captureearnings and feed them back to Agile pods to informfuture plansand the next sprint backlog
Support compliance and safety:Support compliant HCP activation aligned to internal review governance privacy/consentexpectations and FDA standards; flag risk areas and proactively escalate to the Media Buy Lead for resolution
Qualificationsand essential experience attributes skills and knowledge
Bachelors degree; MBA or advanced degree preferred.
57 years of experience in pharmaceutical/biopharma/healthcaremarketing communications advertising paid media;experience designing executing or advising on HCP omnichannel campaigns including segmentation channel sequencing trigger logic and full-funnel engagement tracking
Execution and Advisory Experience: Proven experience serving as a subject-matter expert for brand teams media architects or cross-functional podsprovidingconsultative guidance on activation feasibility dependencies and common execution challenges.
Measurement Testing and Compliance: Experienceestablishingtracking frameworks analyzing engagement metrics implementing test-and-learn experiments and ensuring compliance with regulatory privacy and internal review standards in pharma or healthcare marketing
At Takeda we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer Takeda offers stimulating careers encourages innovation and strives for excellence in everything we do. We foster an inclusive collaborative workplace in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.
For Location:
Lexington MAU.S. Base Salary Range:
$116000.00 - $182270.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Required Experience:
Manager
About Company
Takeda is a patient-focused, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future.