Manager of Member Engagement

WhoWe Are:

Founded in 1891 by a group of visionary volunteers The Trustees of Reservations (The Trustees) is Massachusetts premier conservation and preservation organization. TheTrusteespreserves for public use and enjoyment properties of exceptional scenic historic and ecological value in properties are open to all and we thrive by involving as many people as possible in all that we do. We aim to protect special places for future generations toenjoy inperpetuity and have helped protect more than50000 acres including 27000 acres on more than 120 reservations that are open to the public. As a non-profit conservation organization we are funded and supported entirely by our visitors supporters volunteers andour85000Member encourage you to learn more about The Trustees on our website.

Posting Information:

Salary: $75600-$92400

Please note that new employees are placed in the range between $75600and $84000to allow foran equitablestarting salary process and continual salary growth during an employees time at the Trustees.

Hours per week:40

Job Classification:Full-Time Exempt

JobLocationType:Hybrid

Location:MA -Statewide

WhatYoullDo:

Your Impact:

Membership is one of the most important ways people connect with The Trustees and invest in our mission to protect and share Massachusetts special places. As the Manager of Membership Engagement you will lead efforts to grow membership by bringing The Trustees value proposition directly to visitors event attendees and communities across the Commonwealth.

You will serve as the organizations field-based membership leaderbuilding relationships with property teams creating a culture of membership engagement across our network of reservations and developing strategies that convert visitors into members and members into lifelong supporters. Through training coaching outreach and direct engagement you will help strengthen the connection between the experiences people have at our special places and their commitment to our mission.

The Role:

As the Manager of Membership Engagement you will develop and execute statewide membership acquisition and engagement strategies that increase visibility drive membership growth and strengthen collaboration between the Membership team and property-based staff.

This is a highly collaborative relationship-driven role that requiresstrong communicationskills initiative and a passion for connecting people to mission-driven experiences. You will work closely with property teams Marketing Customer ServiceDevelopmentand Membership Operations to ensure a consistent and compelling membership experience across the organization.

Reporting to the Senior Director of Membership you will also supervise the Membership Engagement Associate and provide leadership coaching and support to help achieve acquisition goals and deepen member engagement.

Specificallyyoullbe responsible for:

Field Sales & Acquisition

• Develop and execute a statewide membership acquisition strategy that maximizes visibility and engagement at high-traffic properties signature events and community gatherings.

• Represent The Trustees membership program in the field engaging visitors through meaningful conversations that connect their experiences to the value and impact of membership.

• Build and manage a pipeline of prospective membersleveragingfield interactions and follow-up opportunities to drive conversion.

• Monitor and analyze membership acquisition performance including memberships sold prospect engagement and visitor outreach activities.

• Partner withMembershipto ensuretimelyfollow-up and stewardship of prospective members.

Property Team Partnerships & Training

• Build and maintain strong working relationships with property managers and site-based staff across The Trustees statewide network of reservations.

• Design and deliver membership engagement and sales training that equips property-facing staff with the knowledge tools and confidence to promote membership.

• Develop andmaintainmembership resources and toolkits that support consistent messaging and visitor engagement across properties.

• Conduct regular property visits and training sessions to strengthen membership visibility and support local engagement efforts.

• Serve as the primary Membershipteamliaison to property staff providing guidance on membership programs promotions and best practices.

Engagement Strategy & Campaigns

• Develop and implement seasonal event-based and campaign-specific strategies to increase membership acquisition and engagement.

• Partner with Marketing to align field-based outreach efforts with organizational campaigns messaging and brand standards.

• Identifyand cultivate new opportunities partnerships and events that support membership growth and deepen audience engagement.

• Supervise and coach the Membership Engagement Associate providing leadership mentorship and performance support.

Reporting & Collaboration

• Track analyze and report on membership acquisition activities outcomes and trends to inform strategy and decision-making.

• Provideregular insights and feedback from visitors members and property teams toidentifyopportunities for improvement and growth.

• Collaborate with Membership Operationsand Experienceand other internal partners to ensure a seamless andaccuratemembership experience.

Additional Responsibilities

• Participate in a minimum of five on-property or external engagement events per year supporting membership sales visitor outreach and The Trustees field presence across Massachusetts.

• Perform other duties and special projects as assigned.

This is afull-time exemptposition(40 hours/week)reporting directly tothe Senior Director of Membership.

WhatYoullNeed:

Skills and Experience:

• 5-9yearsof experience in membership fundraising sales visitor engagement community outreach ora relatedfield.

• Demonstrated success meeting or exceeding sales fundraising membership or acquisition goals.

• Experience building relationships across teams and influencing without direct authority.

• Strong presentation facilitation and training skills with the ability to engage diverse audiences.

• Excellent verbal and written communication skills.

• Experience using Salesforce or a comparable CRM system to manage constituent relationships and track results.

• Strong organizational skills and the ability to manage multiple priorities in a dynamic environment.

• Experience supervising coaching or mentoring others preferred.

• Reliable transportationa validdrivers licenseandtheability to travel regularly throughout Massachusetts.

• Regular evening and weekend availability to support member events and programming; schedule flexibility is essential and will be coordinated with your manager.

• Commitment to exceptional customer service and constituent engagement.

• Enthusiasm for The Trustees mission and a genuine interest in connecting people to the outdoors conservation culture and community.

• Bachelors degree or equivalent combination of education and relevant experiencerequired.

Eligibility Criteria:

• Current authorization to work in the United States a candidate must have such authorization by his or her first day of employment.

• A valid drivers license as well as a satisfactory driving record as outlined in The Trustees driving policy.

• A satisfactory criminal background (CORI) check.

Dontquite have all the skills and experience listed above We still want to hear from you!Research shows that historically marginalized groups are less likely to apply if they do not meet every single requirement. We are committed to building a diverse team and encourage you to apply even if you are missing some of the skills and experience above.

QuestionsContact our People team at.

Your Benefits:

• Sick time:15 daysper year

• Vacation time:20 daysper year

• 12 observed holidays 3 floating

• Health insurance:You are eligible toparticipatein the Trustees health insurance benefit via Blue Cross Blue Shield (BCBS). BCBS also offersadditionalbenefits such as fitness reimbursement and rewards for healthy habits.

• HealthReimbursementAccount (HRA)

• Short-Term and Long-Term Disability Insurance

• Massachusetts Paid Family Medical Leave

• Life Insurance

• 401k with 5% match after 1 year of employment

• Employee Assistance Program:Free access to a confidential service that helps employees and their communities with personal and work-related issues such as mental health support counseling and financial advice.

• Reciprocity:Enjoy access to free and discounted admission and membership to more than 50 nearby museums and cultural institutions forTrusteesStaffVolunteersand Interns.

• Discounts:Enjoy free entry to all Trustees properties discount event tickets and discounted merchandise at our storesand onstays at our inns.

• Day of Wonder:Spend one workday per yearto exploringa Trusteesproperty

• Day of Service:Spend one workday per yearto helpingwith a project at a Trustees property

Equal Opportunity and Diversity:

The Trustees is a proud equal opportunity employer and does not discriminate against any protected status including but not limited to age race ethnicity sex gender sexual preferences nation of origin religion or disability status and strongly encourages applications from people of color persons with varying abilities women and LGBTQ applicants. We aspire to reflect and effectively serve the residents and communities of Massachusetts who are at the core of our mission.

The Trustees commitment to advancing the organizations vision for this work may be found here:Diversity Belonging Inclusion and Equity.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

We are committed to creating an inclusive and accessible work environment. To request reasonable accommodation during the application or interview process please contact us at.

Required Experience:

Manager