Manager of Media Strategy, Patient

Innovation starts from the heart. Heart valve disease impact millions of lives spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care telling a compelling and authentic story is more crucial than ever. Beyond raising awareness our Marketing teams build lasting trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally yet it often remains under-diagnosed and under-treated. Edwards groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. Its our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How youll make an Impact:

This position manages the development and execution of integrated consumer and patient media campaigns for the THV business unit at Edwards Lifesciences. This person will demonstrate applied strategy cross-functional influence and executional leadership. The Manager plays a key role in audience strategy channel planning and campaign management ensuring media investments drive measurable impact.

Join a high-performing purpose-driven team within Edwards Lifesciences Transcatheter Heart Valves (THV) division where we communicate the life-changing value of our therapies for patients with aortic stenosis. This is an exciting opportunity to contribute to a dynamic Global Brand and Digital Marketing team focused on innovation impact and excellence.

Paid Media Strategy & Campaign Management (Consumer & Patient)

• Lead media strategy for consumer and patient campaigns establishing media goals channel roles and investment approach while guiding tactical considerations in partnership with media agency.

• Drive translating business objectives into actionable media strategies and executional plans providing clear strategic direction and guardrails while leveraging agency expertise tools and platforms.

• Oversee campaign activation ensuring plans are delivered in line with strategic intent and business priorities.

• Lead ongoing optimization discussions providing final decision-making on key investment shifts and in-flight adjustments.

• Continuously evaluate and evolve media plans based on performance insights business shifts and opportunities surfaced through agency and internal teams.

Strategic Partner & Thought Leadership

• Build strong trust-based relationships with cross-functional partners across the THV business unit through consistent collaboration and media expertise.

• Serve as a strategic advisor to marketing stakeholders translating business priorities into clear media direction and recommendations.

• Provide guidance on tradeoffs priorities and investment strategies to ensure alignment with business goals.

• Contribute to the development of media POVs and best practices informed by campaign learnings and agency insights.

• Champion a test-and-learn approach supporting clear hypotheses measurement frameworks and decision-making on scaling successful initiatives.

Audience & Channel Strategy

• Support development and refinement of audience segmentation sizing and targeting strategies grounded in business objectives and available data.

• Partner with agency to translate audience frameworks into actionable platform-ready targeting approaches.

• Ensure audience strategies are consistently applied across channels and campaigns.

• Contribute to channel selection and investment allocation decisions based on audience insights objectives and performance trends.

• Identify opportunities to expand reach improve targeting precision and unlock new audience growth segments.

Campaign Management & Optimization

• Oversee in-market campaign performance and partner with agency on optimization strategies.
• Monitor budget pacing delivery and performance to ensure plans deliver in full and meet KPIs.
• Identify opportunities to improve efficiency and effectiveness throughout the campaign lifecycle.

Measurement & Reporting

• Support implementation of measurement frameworks aligned to business and audience objectives in close collaboration with ELS THV Analytics team.

• Analyze campaign leading and lagging performance indicators and synthesize insights into clear actionable recommendations.

Cross Functional Collaboration

• Serve as day-to-day contact across marketing digital analytics research finance and agency partners (media creative PR) and represent media across consumer and patient marketing initiatives.

• Support planning cadence including status meetings finance forecasting campaign updates and business reviews.

• Ensure clear communication alignment and follow-through across stakeholders.

• Elevate paid media best practices in creative and messaging discussions identifying opportunities to strengthen integration across paid owned and earned channels.

• Partner closely with HCP counterparts to ensure alignment and continuity across consumer/patient and HCP media efforts.

• Partner with media and marketing operations team members to ensure timelines deliverables processes MLR requirements and quality standards are met.

• Contribute to improving media processes tools and ways of working within the THV business unit.

What You will Need (Required)

• Bachelors Degree or Equivalent in related field with 8 years of work experience or equivalent work experience based on Edwards criteria Required or

• Masters Degree or equivalent in related field with 6 years of work experience or equivalent work experience based on Edwards criteria Preferred

What Else We Look For (Preferred)

• Strong understanding of digital marketing ecosystem including website content and CRM.

• Advertising/media agency experience is necessary and in-house client experience is a plus

• Experience working on consumer brands is a huge plus.

• Exposure in healthcare media campaigns and knowledge of healthcare media landscape preferred but not required.

• Strong understanding of consumer and patient media channels including digital social programmatic premium video audio pointof-care and traditional media.

• Experience developing clear insight-driven media briefs that translate business and audience objectives into strategic plans.

• Working knowledge of audience targeting buying strategies ad ops media ad tech campaign measurement (e.g. brand lift ad effectiveness incrementality) and optimization approaches.

• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

• Effective communication and collaboration skills across cross-functional teams and agency partners.

• Ability to develop long-term media strategies and can navigate ambiguity complexity and business pivots.

• Adaptable and open to new ways of working to drive innovation and continuous improvement.

• Strict attention to detail.

• Adheres to all company policies procedures and business ethics codes.

• Self-starter with a positive attitude integrity and drive to grow.

Location

• We are looking for the right talent with the right media background for this position. This role can be based in Irvine CA or Hybrid or Remote. If remote this person may need to travel to Irvine campus occasionally for key meetings and events.

Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA) the base pay range for this position is $121000 to $171000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g. qualifications education prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role as a condition of employment you will be required to submit proof that you have been vaccinated for COVID-19 unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.