Manager of Digital Marketing

We are seeking a results-driven Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization. This role oversees two direct reports and is accountable for the strategy execution and performance of our digital marketing programs including paid media paid search web SEO and analytics.

This is an ideal opportunity for a seasoned digital marketer who is equally comfortable in data and strategy and who thrives at the intersection of performance marketing and brand-building in a complex solutions-oriented environment.

• Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
• Partner cross-functionally with Demand Generation Content Creative Product Marketing and Revenue to ensure a cohesive high-performing digital presence across all channels.

• Oversee strategy and execution of multi-channel digital marketing campaigns
• Provide guidance on management of campaigns end-to-end: targeting creative briefing bid strategy and optimization.
• Maintain accountability for pipeline contribution and other key metrics from paid channels.

• Lead SEO strategy (technical on-page and content-driven) in close collaboration with Content Marketing.
• Direct website operations and ongoing performance enhancements to increase conversion rates.
• Champion a data-first culture: establish dashboards define attribution models and translate insights into action

• Manage and develop a team of two direct reports fostering a high-performance culture through clear expectations regular feedback and professional growth opportunities.
• Foster cross-functional collaboration by aligning stakeholders encouraging open communication and driving accountability across teams.

• Minimum 7 years of marketing experience with progressive responsibility including senior-level roles or equivalent experience.
• Proven experience in digital marketing leadership with eExpert understanding of digital marketing channels including SEO paid search paid social programmatic display and content syndication.
• Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.
• Experience in a rapidly scaling business managing multiple campaigns/tests to identify the most effective growth channels.
• Proven track record of scaling performance marketing channels to deliver multi-year business growth.
• Experience leading cross-functional teams to launch high-impact initiatives.
• Excellent listening presentation and communication skills.
• Familiarity with or other CRM tools and marketing automation platforms.
• Prior experience in financial services or a FinTech environment is a plus.

About AvidXchange

AvidXchange is a leading provider of accounts payable (AP) automation software and payment solutions for middle-market businesses and their suppliers. By trade we are a technology company but if you ask anyone who works here theyll tell you our people are at the core of who we are. At AvidXchangemindset is everything. We are Connected as People Growth Minded and Customer Obsessed. Thesethree mindsets represent our culture who weare who weve always been and they guide usto improve every our founding in 2000 in Charlotte NC weve created a company of over 1500 teammates working across the U.S. or remotely. AvidXchange is proud to be Certified as aGreat Place to Work. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years that AvidXchange is a Great Place to Work.

Who you are:

• A go-getter with an entrepreneurial mindset that meansyou arenot afraid of taking riskswinning bigorfacing the unknown.
• Someone who understands that business ispeople centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused onmaking a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What youll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings providing work/life balance development programs and competitive benefits. At AvidXchange we are building more than a tech company we are building an experience. We remain committed to a culture where you can fully be you connected with others chasing big goals and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories youll tell for years youve come to the right place.

AvidXers enjoy:

• 18 days PTO*
• 11 Holidays (8companyrecognized & 3floatingholidays)
• 16 hours per year ofpaid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Providescounseling services legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet Home and Auto insurance
• WeeCareChildcare Service:helps teammates find affordable daycarechildcareandtutors 40%less expensivethan traditional daycarecenters
• Perks at Work:free discount program that provides teammates the opportunity to save on items fromelectronics movie tickets car buying vacationsandmore
• Onsite gym fitness center yoga studio and basketball court
• Tuition Reimbursement up to the federal maximum of $5250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal state and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes but is not limited to veteran status race color religion sex sexual orientation gender identity gender expression national origin age and physical or mental disability.